Ad Editor – Direct Response
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Job Description
Editor de anúncios em vídeo para o Grupo Fênix, operação brasileira de Direct Response e nutracêuticos internacionais. Criando criativos com IA para aumentar cliques e conversões.
Responsibilities:
- Edit video ad creatives with a focus on CTR, retention, and conversion
- Produce 15- to 90-second ads featuring avatars, b-roll, and captions at a high daily volume
- Create multiple creative variations for testing, including hooks, openings, CTAs, formats, and aspect ratios
- Use AI tools for video, avatar, voice, and lip-sync generation
- Apply dynamic cuts, fast-paced editing, short-form storytelling, and visual triggers
- Add captions, motion graphics, music tracks, and sound effects
- Adapt creatives for Feed, Stories, Reels, and Shorts
- Collaborate with the copy and media teams to align angles, strategy, and execution
- Participate in creative A/B tests and analyze the best-performing elements
- Optimize and iterate on creatives based on hook rate, retention, CTR, and CPA
- Ensure visual consistency and high-quality deliverables
Requirements:
- Experience editing creatives for performance advertising
- Experience in the Direct Response market
- Advanced proficiency with editing tools such as Premiere Pro, After Effects, CapCut, or similar software
- Advanced proficiency with AI video-generation tools
- Advanced proficiency with voice-generation and lip-sync tools
- Understanding of hooks and short-form ad structures designed to drive conversions
- Agility and organization to manage a high volume of requests and variations
- Results-oriented mindset
- Exclusive dedication to this role
- Computer with a configuration suitable for video editing and generation, plus a fast and stable internet connection
- Experience with nutraceuticals or international markets
- Experience editing VSLs
- Knowledge of advertising metrics, including hook rate, CTR, CPA, and ROAS
- Familiarity with ad libraries and competitor creative analysis
- Basic knowledge of copywriting and consumer behavior
- Experience with motion design
- Immediate availability to start
- Sense of urgency and accountability
- Proactivity and autonomy
- Ability to handle feedback and make rapid adjustments
- Continuous-growth mindset and commitment to ongoing testing
- Commitment to deadlines and quality
Benefits:
- Monthly performance bonus
- 100% remote work (home office)
- Growth opportunities
- Performance- and results-driven environment
- Well-defined processes
- Culture of testing, validation, and continuous improvement
- Creative freedom with strategic direction
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