Lead Editor, Leads & Microleads
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Job Description
Editor de vídeos criando VSLs, Ads, Leads e Microleads para o Grupo Fênix, especialista brasileiro em Direct Response e nutracêuticos internacionais. Desenvolvendo criativos persuasivos e variações para conversão.
Responsibilities:
- Edit VSLs, Ads, Leads, and Microleads for Direct Response campaigns
- Develop different editing approaches based on the objective and stage of the funnel
- Work with hooks, storytelling, pacing, and audience retention
- Apply dynamic cuts, captions, motion graphics, music tracks, and sound effects
- Adapt videos and references for different formats, angles, and communication strategies
- Collaborate with the Copy and Media teams to align audiovisual execution with campaign strategies
- Develop creative variations for testing and optimization
- Make adjustments based on feedback and performance results
- Ensure technical quality, visual consistency, and timely delivery
Requirements:
- Experience editing videos for Direct Response
- Hands-on experience with VSLs, Ads, Leads, and Microleads
- Proficiency in tools such as Premiere Pro, After Effects, or similar software
- Knowledge of storytelling, hook development, and audience retention
- Ability to interpret scripts and references and transform them into persuasive audiovisual content
- Understanding of funnel structure and conversion objectives
- Agility and organization when handling multiple requests
- Creative, analytical, and results-oriented mindset
- Experience with international Direct Response operations
- Experience in the nutraceuticals sector
- Knowledge of digital marketing and performance metrics
- Understanding of copywriting and consumer behavior
- Experience with motion design
- Familiarity with AI tools applied to video editing
- Sense of urgency and accountability
- Creativity and attention to detail
- Proactivity and autonomy
- Ability to receive feedback and make quick adjustments
- Adaptability and commitment to continuous learning
- Commitment to deadlines and quality
Benefits:
- 100% remote work (home office)
- Growth opportunities
- Performance-driven environment focused on tangible results
- Culture of testing, validation, and continuous improvement
- Creative freedom guided by strategic direction
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