Marketing Analytics Lead
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Job Description
Marketing Analytics Lead optimizing campaign performance and measurement at Jiffy.com. Focused on Google Ads, Meta, and overall marketing analytics with executive collaboration.
Responsibilities:
- Own marketing measurement and performance reporting across channels including Google Ads, Meta, email, and affiliates.
- Build scalable, executive-ready dashboards (primarily in Hex) that track ROI, CAC, LTV, payback period, and campaign performance across business lines.
- Improve attribution and campaign performance visibility beyond basic first/last touch approaches, ensuring marketing reporting ties back reliably to orders and revenue.
- Partner directly with channel owners to identify the right metrics, extract key fields from marketing platforms, and create consistent reporting foundations.
- Lead performance optimization efforts for priority channels, with Google Ads as the primary initial focus.
- Design and analyze incrementality and lift testing approaches (starting with geo lift studies) to measure true marketing impact.
- Support faster campaign iteration through structured post-campaign analysis and ongoing performance insights.
- Bring strong metric governance and discipline to ensure marketing teams and leadership can confidently act on performance data.
- Communicate clearly with executives and stakeholders, including the ability to push back on misleading attribution signals.
Requirements:
- Bachelor’s degree in Analytics, Economics, Statistics, Marketing Science, Computer Science, or a related field (or equivalent practical experience).
- 6+ years of experience in marketing analytics, growth analytics, or performance measurement roles.
- Strong expertise in paid marketing analytics, particularly Google Ads, and familiarity with Meta and other acquisition channels.
- Experience working both inside marketing platforms and within analytics/reporting environments (warehouse + BI), with comfort extracting custom performance fields and metrics.
- Strong proficiency in SQL and ability to connect marketing touchpoints back to orders and customer outcomes.
- Experience building self-service dashboards and reporting workflows using tools such as Hex (or similar BI platforms).
- Working knowledge of experimentation and incrementality measurement concepts (e.g., geo lift, conversion lift testing).
- Excellent communication and stakeholder management skills, including executive-ready storytelling and the ability to challenge unreliable metrics.
Benefits:
- Competitive salary, equity opportunities, and performance-based bonuses
- Full medical, dental, and vision coverage (with a portion of premiums paid by Jiffy)
- 401(k) retirement plan
- Annual wellness benefits
- Choice of MacBook or PC laptop, plus home office setup support
- Annual $200 credit to use on our website and team merch drops
- Professional development stipend to support your growth
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