Marketing Communications Manager, Social
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Job Description
Marketing Communications Manager shaping audience engagement and social media strategy at a leading veterinary tech company. Driving measurable growth across social and digital platforms in a remote role.
Responsibilities:
- Own and execute the social media and content engagement strategy for Instinct’s brands
- Develop and implement platform-specific strategies across LinkedIn, Instagram, Facebook, and emerging channels to maximize reach and engagement
- Translate clinical and editorial content into engaging, accessible, and high-performing social formats, including short-form video, graphics, and interactive content
- Establish, track, and optimize key performance indicators (KPIs) including engagement rate, reach, follower growth, click-through rate, and content consumption metrics
- Leverage data, analytics tools, and audience insights to continuously refine content strategy, posting cadence, and channel mix
- Design and execute structured experimentation (A/B testing of formats, messaging, visuals, and timing) to improve performance and scale successful approaches
- Lead the development of recurring content series and franchises that build audience habit, loyalty, and repeat engagement
- Collaborate on creative direction and visual consistency across social channels, partnering with design resources to elevate brand presence and performance in-feed
- Create and publish high-quality social content, including graphics, video, and written copy, ensuring alignment with brand voice and editorial standards
- Engage directly with the audience through comments, messages, and community-driven content to foster deeper connection and interaction
- Identify and activate opportunities with influencers, contributors, and key voices within the veterinary community to expand reach and credibility
- Partner with Product, Sales, and CX teams to align engagement strategies with broader funnel goals, including acquisition, retention, and conversion
- Monitor industry trends, platform updates, and competitive activity to inform strategy and maintain a best-in-class social presence
Requirements:
- 3+ years of experience in social media, content marketing, audience development, or a related digital marketing role
- Proven experience developing and executing social media or content engagement strategies that drive measurable growth
- Strong understanding of platform dynamics, content formats, and best practices across major social media channels
- Demonstrated ability to use data and analytics to inform decisions and optimize performance
- Experience creating or directing engaging digital content, including video, graphics, and social-first storytelling
- Strong written and verbal communication skills, with the ability to translate complex topics into clear, engaging content
- Experience working cross-functionally with editorial, design, and marketing teams
Benefits:
- medical, dental and vision benefits
- 401K with match
- owner-like flexibility over work and time-off
- time to innovate and Flow State Fridays
- generous stipend for personal development
- all-expense-paid company retreats
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