Senior Manager, Global Brand Communications
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Job Description
Senior Manager shaping global brand narratives and campaigns for Implus’s fitness, footwear, wellness, and outdoor consumer brands. Guiding market enablement and cross-functional creative execution.
Responsibilities:
- Translate approved brand positioning, product strategies, value propositions, and consumer insights into globally relevant communication platforms, messaging frameworks, and campaign narratives
- Establish communication strategies connecting emotional and functional benefits in consumer-centered ways
- Steward consumer-facing brand narrative, voice, and messaging consistency across markets, categories, and channels
- Lead annual, seasonal, and product launch communication strategies
- Create campaign platforms, messaging hierarchies, communications plans, content briefs, and strategic frameworks
- Build scalable campaign architectures for market, channel, and audience needs
- Partner with Brand & Product Innovation teams to connect product innovation and consumer value propositions to communications
- Translate marketing strategies, consumer insights, and business objectives into creative directions
- Define campaign narratives, key messages, audience takeaways, and strategic intent
- Develop strategic creative briefs and guide Creative, Content, and Production teams
- Ensure executions align with brand voice, personality, visual identity, messaging hierarchy, and positioning
- Provide strategic guidance and feedback during creative development
- Develop global campaign toolkits, messaging guides, and communication frameworks
- Guide regional marketing teams in adapting global campaigns for local relevance
- Identify consumer insights, category trends, competitive dynamics, and cultural opportunities
- Evaluate messaging effectiveness using consumer feedback and performance data
- Partner with cross-functional teams including Brand & Product Innovation, Content & Creative, Digital, Sales, E-commerce, and Regional Marketing
- Establish processes, templates, decision rights, and governance for global communication frameworks
Requirements:
- 7–10 years of experience in brand communications, integrated marketing, brand strategy, consumer marketing, or a related discipline
- Experience developing communication strategies, campaign platforms, messaging frameworks, and integrated marketing initiatives for consumer brands
- Proven ability to translate business, consumer, brand, and product strategies into clear and compelling consumer-facing narratives
- Strong presentation, writing, communication, stakeholder management, and influence skills
- Demonstrated success leading cross-functional work in a fast-paced, matrixed environment
- Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field
- Reliable attendance required
- Ability to manage deadlines and multiple interruptions
- Ability to perform required visual, hearing, dexterity, mobility, and communication activities
- May require occasional travel
Benefits:
- Full-time employment
- Remote work arrangement
- Occasional travel opportunity
- Inclusive and diverse company culture
- Equal Opportunity/Affirmative Action employer
- Reasonable accommodations available
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