Marketing Intelligence Manager – Analytics
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Job Description
Marketing intelligence leader building customer, brand, market, and marketing-performance analytics for Murdoch’s retail business. Turning data into executive decisions that drive traffic, productivity, and profitable growth.
Responsibilities:
- Build intelligence, measurement, and analytical capabilities supporting customer, marketing, and business decisions
- Connect customer, market, competitive, media, transactional, channel, and behavioral data to actionable insights
- Develop customer segmentation, profiles, lifecycle insights, and Voice of the Customer capabilities
- Partner with Customer & Channel Marketing to improve acquisition, frequency, retention, cross-category shopping, lifetime value, and loyalty
- Establish enterprise marketing-performance measurement focused on incrementality, store traffic, revenue, acquisition, lifetime value, retention, market share, and brand preference
- Advance attribution, incrementality, geographic testing, holdout/control testing, store-visitation measurement, customer-level analysis, and campaign/promotional effectiveness
- Partner with Finance on marketing investment, productivity, and return
- Own brand health and consumer insights programs and maintain brand scorecards and strength indices
- Monitor customer behavior, category trends, competitive positioning, pricing/promotions, messaging, economic conditions, population shifts, and digital/eCommerce capabilities
- Analyze store trade areas and local-market performance and recommend incremental marketing investment
- Support new-store planning through market sizing, customer profiling, competitive analysis, and post-opening measurement
- Build predictive capabilities for lifetime value, churn/retention, purchase propensity, category affinity, acquisition, store traffic, promotional response, market potential, media investment, and demand
- Partner with IT, eCommerce, Finance, and external partners on CRM/CDP, marketing automation, web/app analytics, media and store-visitation measurement, attribution, BI, visualization, identity resolution, and MMM
- Maintain data quality, governance, consistency, and measurement methodology
- Create executive dashboards and scorecards
- Present insights and recommendations to senior leadership and cross-functional partners
Requirements:
- 8+ years of progressive experience in marketing analytics, customer analytics, consumer insights, business intelligence, marketing science, or related disciplines
- 3+ years leading and developing analytical teams
- Retail, consumer brand, omnichannel commerce, or other customer-driven business experience strongly preferred
- Expertise in customer segmentation, lifecycle analytics, lifetime value, large customer/transactional datasets, brand tracking, consumer research, and customer insights
- Experience with attribution, experimentation, and incrementality testing
- Media Mix Modeling experience ideally
- Strong understanding of store traffic, retail performance, customer behavior, and local market dynamics
- Working knowledge of CRM, CDP, BI, analytics, and marketing technology platforms
- Experience managing analytical partners, research vendors, and measurement providers
- Strong financial/commercial acumen
- Ability to translate complex analysis into clear business recommendations and executive presentations
- Ability to sit for long periods
- Ability to perform heavy and repetitive lifting up to 50 lbs
- Ability to bend, carry, push, work on a ladder, and perform repetitive keyboard movements
- Close vision for PC work
Benefits:
- Amazing Employee Discount on everything from clothes to power tools to pet food
- Multiple Health Insurance options after 60 days
- Dental & Vision options
- Life Insurance
- Paid Vacation
- Holiday Pay throughout the year
- Paid Sick Time
- 401(k) with a generous 4% company match
- Paid Parental Leave
- Community Giving Program matches donations and provides paid volunteer hours
- Wellness Program with medical-premium credits
- Training Program with over 250 courses
- Various Voluntary Insurance Options
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