Marketing Operations Manager, Analytics
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Job Description
Marketing Operations & Analytics Manager at Seeq executing martech and analytics strategy, supporting global teams, and providing campaign performance analysis with stakeholder collaboration.
Responsibilities:
- Partner with key stakeholders to execute and evolve our martech and analytics strategy.
- Serve as the day‑to‑day owner of key marketing systems (Marketo, 6sense or comparable, webinar/event tools) and their integrations, ensuring every program is correctly instrumented for measurement.
- Translate GTM questions (by industry, segment, offer, and account tier) into clear reporting, analysis, and recommendations that shape future campaigns and ABX motions.
- Build scalable workflows, documentation, and enablement so global and regional teams can execute high‑quality, account‑aware programs with confidence in the data.
- Co‑own and execute the marketing ops roadmap, from lifecycle enforcement and scoring refinements to the rollout of canonical Power BI dashboards for DG and ABX.
- Support global and regional teams with campaign build and QA (Marketo programs, SFDC campaigns, workflows) aligned to the **Global Go‑To‑Market Calendar**, ensuring every tactic is properly tagged for reporting.
- Provide recurring and ad‑hoc analysis on funnel health, campaign performance, ABX cohort outcomes, and partner/industry motions; translate findings into concrete next steps.
- Improve and maintain our attribution logic (person‑level touches, primary campaign source, marketing‑sourced and influenced pipeline) so stakeholders have high trust in the numbers.
Requirements:
- **Bachelor’s degree**, preferably in marketing, business, analytics, information systems, or a related field.
- **4–6 years of experience** in B2B enterprise **marketing operations, RevOps, demand gen operations, ABM/ABX operations, or marketing analytics**, with direct ownership of lifecycle, scoring, routing, and reporting.
- Demonstrated experience in a **Salesforce‑centric GTM environment**, including building and maintaining funnel, pipeline, and campaign performance dashboards.
- Proven **close collaboration with Sales, BDR, and RevOps**, with the ability to turn shared KPIs (MQLs, S0–S3, MQAs, pipeline, win rate) into processes, SLAs, and practical governance.
- Hands‑on proficiency with:
- A **marketing automation platform** (Marketo or comparable).
- **Salesforce** (campaigns, reports, dashboards, core objects).
- An **ABX/intent platform** (e.g., 6sense or comparable).
- A **middleware platform** (Workato or comparable)
- At least one **BI / reporting tool** (Power BI preferred; Domo, Tableau, or similar also valuable).
- Experience supporting or leading a **DG → ABX transition** (e.g., moving from lead‑only views to account‑level engagement, MQAs, and ABX dashboards) is a strong plus.
- Strong **program/project management** skills; comfortable balancing roadmap work (e.g., Power BI migration, lifecycle enforcement) with in‑quarter support for key campaigns and launches.
- Excellent **communication and stakeholder alignment** skills; able to explain complex data and system behavior in clear, non‑technical language and influence without formal authority.
Benefits:
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- The best co-workers (we’ve analyzed the data, so we know it’s true.)
- Pet-friendly workspace (your dog will be so happy to have you home)
- You love your job!
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