Marketing Specialist, Social Media
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Job Description
Marketing specialist growing Stranger Soccer’s UAE social media presence and Google rankings. Creating football content, managing communities, and producing SEO blogs for Stranger Soccer’s expansion.
Responsibilities:
- Edit short-form reels, match highlights, and promotional content using CapCut Pro or Descript
- Create game announcements, promotions, and sponsor content using Canva and AI tools
- Write post captions and community messages with AI assistance via Claude or ChatGPT
- Schedule content across Instagram, TikTok, and Facebook using Buffer or Later
- Manage community DMs and comments while maintaining brand voice consistency
- Plan weekly and monthly content calendars aligned with the game schedule
- Coordinate with the UAE-based videographer for match-day capture assets
- Own Google SEO, including keyword research, on-page optimisation, and long-form blog content
- Drive Stranger Soccer UAE toward top Google rankings for high-intent football search terms
- Produce 2–4 SEO-optimised blog articles per month targeting UAE-specific football search intent
- Maintain Google Business Profile and local SEO across venue locations
- Work closely with the UAE Business Owner and a small operations team to manage and grow social media presence and support marketing functions
Requirements:
- 3+ years in social media / content role
- 2+ years hands-on SEO experience, including keyword research, on-page optimisation, content strategy, and a proven track record ranking content on Google
- Working knowledge of Ahrefs, SEMrush, Google Search Console, and Google Analytics
- Proven portfolio of short-form video and design output
- Fluent English
- Ability to work independently
- Must be available for weekly sync at UAE morning time
- Hands-on experience with CapCut Pro or Descript for video editing
- Hands-on experience with Canva and AI tools for graphic design
- Hands-on experience with Claude or ChatGPT for AI-assisted copywriting
- Experience using Buffer or Later to schedule content across Instagram, TikTok, and Facebook
- Experience managing online communities
- Experience coordinating with external creatives such as videographers
- Knowledge of the UAE market is a plus
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