Social Media Strategist
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Job Description
Social Media Strategist growing an Australian media company's podcast, wealth and business audience. Developing multi-platform distribution strategies and directing creative teams for measurable reach.
Responsibilities:
- Own and develop the social media strategy across Facebook and Instagram, with opportunities to grow the brand's presence on TikTok and X
- Build a content distribution strategy to increase brand awareness, organic reach and audience engagement
- Work with founders and the internal team to identify content opportunities from podcasts, interviews, events, behind-the-scenes footage and business activities
- Direct and coordinate video editors and clippers, providing content direction
- Identify compelling moments, stories and angles from long-form content for social media repurposing
- Guide content selection, hooks, formats and publishing direction
- Develop and manage multi-account content distribution, testing channels, hooks and formats to maximise reach
- Monitor social media performance, identify trends and high-performing content, and improve strategy using insights
- Prepare monthly reports covering key metrics, content highlights and recommendations
- Track social media trends, competitor activity and successful content strategies
- Work with founders to identify content to capture and align it with wider marketing goals
- Explore AI tools and automation to improve workflows, content distribution and team efficiency
Requirements:
- At least 6+ years proven experience developing and managing social media strategies across multiple platforms
- Strong understanding of Facebook and Instagram, including organic growth, content distribution and audience engagement
- Proficiency with Meta Business Suite, Meta Business Manager, TikTok, and other social media management tools
- Understanding of how social media supports brand awareness, marketing funnels and business growth
- Experience managing multiple social media accounts or building a network of distribution channels
- Experience with A/B testing, organic content growth and platform-specific publishing strategies
- Experience coordinating content creators, editors, video clippers or other creative team members
- Ability to identify engaging content, strong hooks and effective storytelling
- Confidence reviewing social media analytics and using performance data to guide decisions
- Strong communication skills and confidence working directly with business owners and senior stakeholders
- Experience using AI tools and automation to streamline content and marketing workflows
- Proactive, self-starting attitude and ability to take ownership
- Ability to work in a fast-paced environment, manage priorities and communicate honestly about timelines or workloads
- Good organisational skills and attention to detail
- Comfortable using Google Workspace, Google Sheets and social media scheduling tools
- Willingness to watch and understand long-form podcast content to identify valuable moments and context
- Availability to work primarily during Australian business hours, with reasonable flexibility for urgent matters
- Comfortable being reachable via WhatsApp outside regular working hours when urgent business matters require attention
- Experience with podcasts, media companies, personal brands or content-led businesses
- Familiarity with digital asset management systems and content libraries
- Ability to spot emerging trends, interesting stories and potential content or guest opportunities
- Results-driven mindset focused on attracting the right audience and supporting wider business objectives
Benefits:
- Great opportunities for career growth
- Opportunity to work in an amazing environment
- The chance to take ownership of a growing brand's social media strategy and make a meaningful impact
- 100% remote work
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