Martech Engineer
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Job Description
Engenheiro Martech implementando rastreamento e mensuração digital para websites, apps e plataformas de marketing da SoftDesign. Desenvolvendo Data Layers, integrações de APIs e SDKs mobile.
Responsibilities:
- Develop and implement digital tracking and measurement solutions for websites, applications, and marketing platforms
- Define, specify, and implement Data Layer structures for standardized data collection across different digital products
- Develop integrations using media and analytics platform APIs, including the Google Data Manager API, Meta Conversions API (CAPI), and other tools in the Martech ecosystem
- Implement and maintain client-side and server-side data collection solutions
- Implement and maintain measurement SDKs in mobile applications
- Work closely with engineering teams to ensure the correct instrumentation of events, parameters, and business identifiers
- Develop and validate integrations between internal systems, CRM, CDP, media platforms, and analytics tools
- Perform advanced troubleshooting and debugging of implementations using DevTools, logs, network requests, and pixel and API validation tools
- Ensure implementation quality through functional testing, technical QA, and validation of collected data consistency
- Document architectures, data flows, taxonomies, naming conventions, and measurement best practices
- Participate in data governance initiatives and the evolution of the organization's Martech architecture
Requirements:
- Proven experience implementing Martech solutions
- Knowledge of JavaScript and Python for manipulating the web Data Layer
- Advanced knowledge of Google Tag Manager (Web and Server-Side)
- Experience with Google Analytics 4 (GA4) and event architecture
- Experience with integrations using REST APIs, Webhooks, and measurement protocols
- Knowledge of the Google Data Manager API and Meta Conversions API (CAPI)
- Experience implementing, maintaining, and debugging digital media pixels and tags
- Experience implementing and maintaining SDKs and mobile measurement partners (MMPs), such as AppsFlyer, in mobile environments
- Proficiency with debugging and validation tools such as Chrome DevTools, Network Inspector, GA4 DebugView, Tag Assistant, and similar tools
- Knowledge of code version control using Git
- Experience working in agile environments using Scrum and/or Kanban
- Knowledge of consent and privacy technologies, including Brazil's LGPD, Consent Mode v2, and consent management platforms (CMPs) (a plus)
- Experience with CDP platforms such as Segment, Tealium, Adobe RTCDP, or similar (a plus)
- Knowledge of SQL for data validation and analysis (a plus)
- Experience implementing omnichannel journeys and integrations across media, CRM, and analytics (a plus)
- Knowledge of Django CMS, including implementing and maintaining Data Layers, event instrumentation, and supporting the evolution of digital measurement on portals developed on the platform (a plus)
- Certifications related to Google Analytics, Google Cloud, Martech, or digital media platforms (a plus)
Benefits:
- Flexible meal and food allowance (VA/VR Flex)
- Unimed health insurance
- Uniodonto dental insurance
- Group life insurance
- TotalPass membership
- Member company of the Empresa Cidadã Program, offering extended maternity and paternity leave
- ZenKlub — two free sessions per month
- Education benefit
- Certification incentives
- Long-service award
- Semiannual performance reviews with career growth opportunities
- Feedback culture
- Employee referral bonus
- 100% remote work
- Coworking office available in Porto Alegre, Rio Grande do Sul
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