Outbound Lead Development Representative – National
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Job Description
Outbound LDR generating qualified B2B pipeline across India for Duratuf, an industrial safety company. Researching accounts, qualifying buyers, and booking accepted Sales meetings.
Responsibilities:
- Research target companies in India against the defined ideal customer profile (ICP)
- Develop interest into sales-ready opportunities
- Move contacts from Prospect (MQL) to sales-qualified lead (SQL) with a meeting on the calendar
- Own the bridge into Sales without negotiating, closing, or pricing authority
- Conduct fully digital, desk-based prospecting with no field visits
- Build and maintain target account lists
- Map decision-makers and buying committees
- Source and validate contact information using approved tools
- Keep prospect records accurate, complete, and up to date in CRM
- Reach out by email, LinkedIn, phone, and WhatsApp where applicable
- Personalise messages and follow defined sequences and cadences
- Start conversations with plant, EHS, safety, and procurement buyers
- Run structured qualification against management and Sales criteria
- Capture buying signals and make an honest qualify-or-reject decision on every lead
- Understand each account's scope and potential
- Secure genuine meetings or next steps with Sales and hand over cleanly
- Develop and maintain a qualified pipeline with clear opportunity value
- Log every contact, activity, disposition, and stage in CRM in real time
- Track outreach and conversion metrics and join weekly performance reviews
- Share learnings with demand generation and Sales to improve targeting and qualification criteria
Requirements:
- 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development
- Comfortable owning a daily qualification and calling number
- Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them
- Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar
- CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages
- Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel
- Can read an account's scope and potential
- Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha
- Strong communicator with business buyers: clear, confident written and spoken English and Hindi
- Comfortable with plant, EHS, safety and procurement contacts
- Gets the meeting: moves a conversation to a fixed next step, not a soft maybe
- Nice to Have: Experience in industrial, manufacturing, engineering, SaaS or B2B services
- Nice to Have: Exposure to technical / industrial products or PPE
- Include a link to your 90-second video introduction
Benefits:
- Own the gate: the call on what is a real opportunity and what is noise is yours
- Learn B2B selling properly: real discovery with real buyers and a real method
- A mission that matters: every account you qualify moves a real plant closer to safe
- Fully remote within India, or office-based at Kolkata HQ (South City Business Park, Anandapur)
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