Paid Media Specialist
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Job Description
Paid Media Specialist running Meta, TikTok and Snapchat campaigns for a US direct-to-consumer telehealth company. Testing video ads, optimizing performance and tracking attribution.
Responsibilities:
- Run day-to-day ad operations on Meta, TikTok and Snapchat
- Load 10–12 new video ads per week into test campaigns, working toward two or three launches per week
- Adapt assets for each platform, including aspect ratios, crops, links and safe zones
- Write primary text, headlines and descriptions for every launch
- Track ad approvals, submit and follow up on appeals, and report platform-specific rejections
- Read test results against the internal playbook and identify winners and losers
- Move winning ads into scaling campaigns and adjust budgets
- Retest underperforming ads with new video and copy combinations
- Work with attribution events, Google Tag Manager and Google Analytics
- Compare performance across platforms and flag what works where
- Work directly with the founders and gradually take on more analysis and cross-platform tracking
Requirements:
- Recent, hands-on experience launching ads yourself in Meta Ads Manager; a few months is enough
- Solid grasp of CTR, CPC and CPA, and campaign optimization objectives
- Strong organization and attention to detail when handling high volumes of assets
- Self-managed and proactive, working from one daily check-in and bringing proposals
- Comfortable using AI tools to work faster while forming and sharing independent conclusions
- Professional English, written and spoken
- Experience with TikTok Ads Manager and Snapchat Ads Manager (nice-to-have)
- Experience with ad approvals and appeals in health, wellness or other regulated categories (nice-to-have)
- Familiarity with Google Tag Manager, Google Analytics or ad attribution (nice-to-have)
- DTC or e-commerce experience (nice-to-have)
Benefits:
- Full-time, 40 hours/week
- Fully remote work
- Working hours aligned with US Eastern Time
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