Paid Search Strategist, DTC eCommerce
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Job Description
Paid Search Strategist owning Google Ads strategy, buying, attribution, and client relationships for DTC eCommerce brands at Sweat Pants Agency. Building and optimizing full-funnel growth systems.
Responsibilities:
- Own a set of DTC and eCommerce Google accounts end to end
- Serve as strategist, buyer, account manager, and direct client point of contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and strategic reasoning to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking
- Create Loom audit walkthroughs for clients
- Separate and manage brand and non-brand activity
- Evaluate PMax incrementality and branded volume
- Audit Google’s auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Run geo holdouts and evaluate attribution using NC-CPA and NC-ROAS
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Proven results that can be explained using CPA, ROAS, revenue, and specific changes made
- Experience with Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native workflow; already using Claude or an equivalent working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain strategy clearly, sell ideas, push back with clients, and raise problems early
- Ability to work US Eastern business hours for client calls
- Willingness to own accounts, client relationships, funnels, tracking, feeds, and bottlenecks end to end
- Bing experience is nice to have
- Shopify store experience or Meta advertising experience is a bonus
Benefits:
- Remote work; can live anywhere worldwide
- Flexible schedule outside US Eastern business hours
- No time clock; judged on output
- Trust and autonomy from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Aggressive testing and framework-building opportunities
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