Public Engagement Manager
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Job Description
Public Engagement Manager building grassroots advocacy networks across U.S. regions. Driving digital organizing, policy engagement, and rapid-response campaigns for Instacart’s grocery delivery platform.
Responsibilities:
- Establish a structured cohort of Instacart shopper and customer advocates across priority Midwest, mid-Atlantic, and Southern markets
- Build community through regular in-person and virtual touchpoints
- Use email, SMS, organic social, and other digital channels to drive grassroots engagement
- Establish benchmarks, track campaign performance, and apply learnings to improve outcomes
- Monitor political and policy developments proactively
- Identify and surface strategic grassroots opportunities to leadership
- Collaborate with the Federal Affairs team on targeted grassroots engagement with federal stakeholders
- Integrate shopper, customer, and community voices into federal advocacy efforts
- Mobilize Instacart advocates rapidly for time-sensitive policy campaigns across multiple geographies
Requirements:
- 5+ years of experience in grassroots organizing, community engagement, digital strategy, political campaigns, or public affairs
- Ability to recruit, train, develop, and deploy advocate networks at scale
- Expertise in grassroots mobilization strategies
- Strong digital organizing skills with CRM systems, advocacy platforms, email and SMS programs, and organic social engagement
- Experience tracking digital campaign performance and applying learnings for continuous improvement
- Excellent written and verbal communication skills
- Proactive self-starter who monitors political developments and identifies organizing opportunities
- Ability to manage multiple projects in a fast-paced environment
- Willingness to travel regularly across the Midwest, mid-Atlantic, and South
- Preferred: Experience with Quorum or similar CRM and advocacy platforms
- Preferred: Background in gig economy, labor, food access, or tech policy issues
- Preferred: Experience supporting elected official or government affairs team engagement
- Preferred: Familiarity with Slack, Google Workspace, and AI tools
Benefits:
- Flexible work location: home, office, or coffee shop
- Regular in-person events
- New hire equity grant
- Annual refresh equity grants
- Market-competitive compensation and benefits
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