Senior Content Marketing Manager
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Job Description
Senior Content Marketing Manager at Leap shaping content strategy across healthcare benefit solutions. Leading initiatives in content creation, brand voice, and SEO for diverse audiences.
Responsibilities:
- Own Leap's end-to-end content strategy across blog, long-form white papers, thought leadership, LinkedIn organic, social calendar, ABM, web, and lifecycle email
- Define and steward Leap's brand voice across every audience and channel
- Produce flagship long-form assets that establish Leap's authority in specialty infusion
- Lead organic search and GEO strategy
- Write the direct response copy that drives action
- Own website copy across leaphealth.com
Requirements:
- 6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech
- Exceptional writer with a portfolio that demonstrates breadth
- Proven track record building content programs that drove measurable outcomes
- Deep understanding of B2B2C marketing
- Hands-on expertise across SEO, GEO/LLM optimization, content distribution, and editorial workflow
- Comfort translating clinical and pharmacy concepts into clear language for non-clinical audiences
- Strong test-and-learn discipline
- Practical fluency with AI tools in a content and copy workflow
- Startup attitude
Benefits:
- Eligibility for equity
- Comprehensive medical, dental, and vision coverage
- Access to 401(k) retirement plan
- Flexible remote work across the US
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