Senior Content Marketing Manager
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Job Description
Senior Content Marketing Manager building OneSignal’s B2B SaaS content engine through editorial strategy, customer stories, SEO, and AI workflows. Measuring content impact across MQLs, SQLs, and pipeline.
Responsibilities:
- Own OneSignal’s content strategy and editorial direction
- Develop compelling stories, themes, and thought leadership supporting brand and business goals
- Create practical guides, customer stories, research, and thought leadership content
- Translate complex ideas into actionable insights
- Interview customers and industry experts to uncover original stories
- Drive content distribution and partnerships across channels
- Collaborate with Marketing, executives, creators, publishers, and partners
- Grow organic visibility through SEO and AEO
- Optimize content for search engines and AI discovery
- Leverage AI for research, briefing, editing, and content repurposing workflows
- Lead the annual State of Customer Engagement report
- Measure content performance against MQLs, SQLs, and pipeline
- Work cross-functionally across Marketing, Sales, Product, Partners, and Customer Success
- Report directly to the Head of Marketing
Requirements:
- 6+ years of content marketing experience in B2B SaaS
- Excellent writing and editing skills
- Ability to explain complex subjects clearly
- Experience building content strategy and execution from opportunity identification through publication and distribution
- Strong customer communication skills
- Ability to conduct customer interviews, write compelling stories, and obtain customer approvals
- Expertise in SEO
- Experimental approach to discovery through AI search
- Practical experience using AI in content workflows
- Ability to prioritize, manage competing requests, and collaborate effectively across teams
- Ability to move quickly, make sound decisions in an ambiguous environment, and adapt as priorities evolve
- Can-do attitude and willingness to take on challenges without clear direction
Benefits:
- Remote work as the default option in the United States, UK, Singapore, and Canada
- Competitive equity program
- Comprehensive and inclusive benefits
- Flex seating options for employees to work together in-person in NY and other areas
- Reasonable accommodation for applicants with disabilities
- Non-discrimination and anti-harassment protections
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