Marketing Lead – B2B SaaS Content & Growth Manager
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Job Description
Marketing Lead driving Listo’s organic B2B SaaS growth through SEO, AI search, content, and LinkedIn. Supporting stadium, arena, hotel, sports, hospitality, and entertainment operations.
Responsibilities:
- Own organic and inbound growth strategy end to end, including brand, positioning, and go-to-market, focused on qualified B2B pipeline without paid acquisition
- Lead SEO and AI Search Optimization (AEO/GEO), including technical SEO, keyword strategy, content clusters, structured data, and link building
- Grow Domain Rating and visibility across Google, ChatGPT, Perplexity, Gemini, and AI Overviews
- Own the content engine, producing blog posts, landing pages, case studies, and customer stories that rank, get cited, and generate demand
- Build LinkedIn thought leadership for Listo and its leadership team
- Own B2B social distribution to drive awareness and pipeline
- Improve the inbound funnel through conversion optimization, landing page experimentation, and nurture
- Track rankings, traffic, backlinks, AI visibility, conversions, and pipeline, and act on the data
- Partner with Sales, Product, Customer Success, and leadership to turn buyer questions into content and growth opportunities
- Test new channels
Requirements:
- 3–6 years driving B2B SaaS growth (organic, inbound, SEO, or content-led marketing)
- Hands-on SEO experience: technical SEO, content strategy, keyword research, link building, and authority growth
- Experience building content engines that drive organic traffic and pipeline
- Strong B2B LinkedIn instincts, including founder/exec thought leadership and distribution
- Experience with AEO/GEO and AI search
- Fluent in Google Search Console, GA4, Ahrefs or Semrush, and HubSpot
- Strong analytical skills covering rankings, referring domains, conversion rates, and attribution
- Compelling B2B writing ability
- Native-level spoken and written English
- Background in hospitality, sports, entertainment, or venue tech is a strong plus
- Ability to move fast, experiment constantly, and work independently
Benefits:
- Remote-first and flexible around time zones
- Competitive pay for a remote, global role
- Direct line to leadership and real influence over strategy
- Work with some of the biggest names in sports, hospitality, and entertainment
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