Senior Data Scientist, Marketing
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Job Description
Senior Data Scientist partnering with Marketing, Brand, Product and Finance teams. Leveraging analytics to enhance the effectiveness of marketing campaigns and drive business growth.
Responsibilities:
- Evaluate and improve our marketing measurement leveraging techniques such as MMM(Marketing Mix Modeling), MTA(Multi touch attribution) and incrementality testing
- Perform analytical deep-dives to analyze problems and opportunities, identify the hypothesis and design & execute experiments
- Inform future experimentation design and roadmaps by performing exploratory analysis to understand user engagement behavior and derive insights
- Create personalized segmentation strategies leveraging propensity models to enable targeting of offers and experiences based on user attributes
- Identify key trends and build automated reporting & executive-facing dashboards to track the progress of acquisition, monetization, and engagement trends.
- Extract actionable insights through analyzing large, complex, multi-dimensional customer behavior data sets
- Monitor and analyze a high volume of experiments designed to optimize the product for user experience and revenue & promote best practices for multivariate experiments
- Translate complex concepts into implications for the business via excellent communication skills, both verbal and written
- Understand what matters most and prioritize ruthlessly
- Work with cross-functional teams (including Data Science, Marketing, Product, Engineering, Design, User Research, and senior executives) to rapidly execute and iterate
Requirements:
- Bachelors’ or above in quantitative discipline: Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or related field
- 7+ years experience using analytics to drive key business decisions; examples include business/product/marketing analytics, business intelligence, strategy consulting
- Proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction
- Significant experience with SQL and large unstructured datasets such as Hadoop
- Deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression, decision trees
- Solid background in running multivariate experiments to optimize a product or revenue flow
- Strong verbal and written communication skills
- Proficiency in programming/scripting and knowledge of statistical packages like R or Python.
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