Senior Digital Marketing Specialist
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Job Description
Digital marketing specialist leading multichannel campaigns for Ecentria’s outdoor and sporting goods products. Managing promotions, testing, KPIs, and cross-team launches to drive sales.
Responsibilities:
- Plan and maintain the multi-channel marketing calendar to align with seasonality and corporate goals
- Lead cross-team initiatives to launch marketing campaigns, coordinating timelines, assets, and approvals with stakeholders across the organization
- Manage and QA campaign deliverables to ensure quality before launch
- Analyze campaign and promotional KPIs to identify strategic opportunities and present findings clearly to leadership
- Design and execute promotional tests covering offer types, timing, and channel mix
- Document insights from promotional tests to inform future strategy
- Maintain documented standard operating procedures and service-level agreements for key team processes
- Mentor specialists and support their development on project management and marketing strategy
- Communicate upcoming campaigns to ensure alignment throughout the company
- Own marketing campaigns from concept to launch across multiple channels targeting firearm enthusiasts, outdoorsmen, campers, hunters, and other customers
- Publicize promotions and products to boost sales and engage customers
Requirements:
- Bachelor's degree required, concentration in Marketing, Business, Communications, or a related field
- Minimum of 4 years of experience working in Digital Marketing, preferably in e-commerce
- Proficient in Microsoft Office with a high comfort level with software and technology
- Hands on experience in leveraging AI tools is a plus
- Knowledge of best practices for various online marketing channels, especially Email Marketing
- Strong project and time management skills
- Strong verbal and written communication skills
- Knowledge of sporting goods, hunting, law enforcement, and/or outdoor industries is preferred
- Must reside in one of the eligible states where Ecentria has an established presence
Benefits:
- Medical, Dental and Vision Insurance
- 401k plan participation
- Company paid Short and Long-Term Disability Insurance
- Company paid Life Insurance
- Company paid holidays
- Employee Assistance Program
- Paid Parental Bonding Leave
- Full-time benefits eligibility
- Fully remote work arrangement
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