Digital Campaign Manager – Gaming
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Job Description
FIFA freelance Digital Campaign Manager developing gaming campaigns and audience growth plans. Connecting gaming activations with FIFA’s digital ecosystem for Women’s World Cup 2027.
Responsibilities:
- Develop and coordinate integrated gaming marketing campaigns supporting FIFA Women's World Cup 2027 milestones and wider digital marketing objectives
- Act as the key Digital Marketing interface for FIFA Gaming, translating gaming initiatives, licensed games and gamified experiences into marketing campaigns and audience engagement opportunities
- Develop targeted gaming audience growth plans with measurable objectives for acquisition, participation, FIFA ID registrations, marketing opt-ins, engagement and retention
- Translate gaming, gamification and emerging-platform opportunities into audience engagement and growth initiatives
- Connect gaming initiatives with FIFA's digital ecosystem, collaborating with Digital Products, CRM, Social and Paid Media teams across FIFA.com, the Official FIFA App and other digital touchpoints
- Coordinate cross-functional campaign delivery, including activation planning, timelines, creative requirements, stakeholder alignment, quality control and dependencies
- Monitor campaign performance with BI & Marketing Strategy, using audience insights and learnings to optimise activations
- Build and maintain relationships across FIFA Gaming, Digital Marketing and internal and external stakeholders
- Deliver an FWWC27 Gaming Marketing Activation Plan
- Deliver a Gaming Audience Growth Plan
- Provide Digital Ecosystem Integration Recommendations
- Execute and coordinate agreed gaming marketing activations
- Produce regular performance reporting, learnings and optimisation recommendations
Requirements:
- At least five years of relevant experience in digital marketing, audience growth, campaign management or gaming-related marketing
- Demonstrated experience planning and delivering integrated digital marketing campaigns involving multiple stakeholders and channels
- Practical understanding of gaming platforms, interactive entertainment and their application within marketing and audience engagement
- Experience delivering measurable audience acquisition, engagement or conversion outcomes
- Experience in sports, entertainment, gaming or other fan-focused industries is highly desirable
- Familiarity with Roblox, gaming ecosystems or gamification-based marketing activations is an advantage
- Fluent in English, written and spoken
- Proficiency in Microsoft Office and common project management and collaboration tools
- Familiarity with digital marketing, CRM, campaign analytics and reporting platforms
- Working knowledge of gaming platforms and digital engagement technologies is an advantage
- Strong understanding of integrated digital marketing, campaign planning, content distribution and channel activation
- Good knowledge of gaming audiences, platforms and interactive experiences
- Ability to develop and execute audience acquisition, engagement and retention activities with measurable outcomes
- Understanding of connected fan journeys across websites, apps, CRM, social media and gaming touchpoints
- Strong organisational skills and ability to coordinate multiple workstreams, stakeholders and deadlines
- Ability to interpret campaign data, assess KPI performance and make actionable recommendations
- Strong communication and relationship-building skills across multidisciplinary teams and external partners
- Curiosity about emerging digital platforms and audience behaviours
- Ability to navigate complex cross-functional environments and develop pragmatic solutions
- Understanding of fan behaviour and relevant, engaging and accessible digital experiences
- Willingness to travel regularly
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