Senior Digital Marketing, E-Commerce Specialist
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Job Description
Senior digital marketer growing an Australian custom cycling, triathlon, and endurance apparel brand. Managing Google Ads, Shopify merchandising, social content, and lifecycle email campaigns.
Responsibilities:
- Architect and execute a dynamic social media growth strategy across Instagram and Facebook.
- Develop and manage content calendars covering brand storytelling, product launches, customer spotlights, and educational guides.
- Design digital assets including graphics, promotional banners, short-form reels, and rich media content using Canva or Adobe Creative Suite.
- Schedule, publish, and moderate social channels while tracking engagement trends and optimizing creative execution.
- Build, manage, and scale Google Ads campaigns across Search, Shopping, and Display.
- Conduct keyword research, ad copy split-testing, and audience segmentation to maximize ROAS and lower acquisition costs.
- Monitor advertising budgets and performance metrics, providing strategic recommendations and executive reporting.
- Oversee daily Shopify storefront operations, including product listings, variant pricing, collections, and on-site merchandising.
- Upload and optimize product descriptions, imagery, and technical fabric specifications.
- Support digital merchandising, seasonal promotions, and product launches to drive AOV.
- Monitor website performance, troubleshoot customer-journey friction points, and provide light order administration support.
- Establish and scale direct-to-consumer email marketing using platforms such as Shopify Email, Klaviyo, or Mailchimp.
- Design and deploy automated lifecycle sequences, including welcome, abandoned-cart, browse-abandonment, and post-purchase campaigns.
- Segment subscriber lists and analyze campaign performance metrics to improve messaging.
- Provide customer support regarding custom design specifications, production lead times, and order tracking.
- Collaborate with production and logistics stakeholders on order fulfilment and customer communication.
- Maintain operational documentation, refine SOPs, and handle general business administration tasks.
Requirements:
- Minimum of 3+ years of dedicated experience in digital marketing, e-commerce, or a closely related commercial role, with senior-level execution capability.
- At least 2 years of proven experience running digital campaigns or managing customer operations tailored to Australian audiences.
- Demonstrated hands-on track record of managing and optimizing Google Ads campaigns with verifiable return on investment.
- Comprehensive working knowledge of Shopify administration, product catalog management, and e-commerce best practices.
- Professional proficiency with visual design suites (Canva or Adobe Creative Cloud) and a strong eye for athletic lifestyle aesthetics.
- Exceptional written and verbal English communication skills, with a polished, professional tone suited to direct client engagement.
- Solid command of digital marketing performance metrics, attribution models, and web analytics tools.
- Highly organized, detail-oriented, self-directed, and capable of balancing multiple independent priorities in a growing team environment.
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