Graphic Designer – Digital Marketing, UI/UX
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Job Description
Graphic Designer creating marketing assets, responsive emails, and conversion-focused websites for BFG’s accounting, tax, payroll, and consulting brands. Producing Figma designs, ads, landing pages, and simple motion graphics.
Responsibilities:
- Create marketing graphics and conversion-focused web designs for BFG USA, BFG Tax Academy, BFG Academy, and affiliated and future brands
- Design social posts, carousels, infographics, blog graphics, email assets, presentations, guides, and brochures
- Produce Meta, Google display, and LinkedIn advertising creatives, including webinar and lead-magnet promotions and A/B-testing variations
- Design and build branded, mobile-responsive email templates in Zoho Campaigns
- Turn approved copy into clear email layouts and maintain reusable layouts
- Use AI-assisted image generation and editing for concept development, campaign variations, and asset adaptation
- Create and adapt simple promotional videos, basic animations, and motion graphics
- Preview and test email layouts on desktop and mobile and optimize images for loading speed
- Create responsive website and industry landing-page layouts for bookings, registrations, downloadable resources, subscriptions, assessments, forms, and inquiries
- Coordinate with developers and CRM/Marketing Operations on implementation
- Apply visual hierarchy, clear value communication, CTA placement, accessible layouts, and simple form journeys to support conversions
- Translate approved copy into layouts and deliver organized Figma files with responsive specifications and developer handoff notes
- Maintain a centralized approved library of brand assets, templates, source files, and brand guidelines
- Check text and visual accuracy, supply correctly sized assets, and review implemented pages against approved designs
- Report to the Content Manager and collaborate with website development, SEO, paid advertising, and CRM/Marketing Operations
Requirements:
- 3+ years of graphic or visual design experience, including website or landing-page work
- Proficiency in Adobe Illustrator and Photoshop, or equivalent tools
- Intermediate Figma skills, including auto-layout and reusable components
- Practical experience with AI-assisted image generation and editing, concept development, campaign variations, and asset adaptation
- Ability to review and refine AI-assisted outputs for originality, accuracy, quality, and brand suitability
- Basic video editing and motion graphics skills using CapCut, Canva, Premiere Pro, After Effects, or equivalent tools
- Working knowledge sufficient for simple promotional videos, animations, and resizing
- Experience designing responsive email templates, including readable typography, clear visual hierarchy, and compatibility across common email clients
- Strong typography, layout, and information design
- Knowledge of CRO, responsive design, and web accessibility basics
- Attention to detail, clear communication, deadline management, and ability to incorporate feedback
- Updated résumé submitted in PDF format
- Shortlisted candidates must complete an unpaid design assignment within two working days, requiring approximately 3–4 hours of effort
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