Senior Director, Digital Marketing
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Job Description
Senior Director, Digital Marketing at Viatris driving digital innovation and strategies in healthcare. Collaborating across teams to maximize revenue generation and optimize digital solutions.
Responsibilities:
- Collaborate with commercial leadership to identify the most significant digital and media opportunities in terms of revenue generation and ROI.
- Lead the development of comprehensive digital strategic and tactical plans by partnering with brand teams and agencies (media and creative) to translate brand strategic plans into optimal digital and media solutions.
- Develop and effectively manage digital budgets.
- Ensure that the team is consistently analyzing performance metrics and making the necessary adjustments in order to optimize ROI.
- Lead digital innovation at Viatris by maximizing existing capabilities while evaluating new technologies and approaches within the digital and media ecosystem.
- Lead the development of high-impact business cases to gain advocacy and secure funding for innovative initiatives.
- Ensure digital marketing and commercial stakeholders have timely access to the metrics and KPIs needed to manage the business and assess performance, including the development of tailored reports and dashboards.
- Serve as the principal leader for external digital agency relationships for both consumer and professional.
- Guide, collaborate and appropriately influence partner functions to advance high potential digital initiatives.
- Drive the development and enterprise-wide adoption of omnichannel capabilities, including U.S. Sales orgs.
Requirements:
- Minimum of a Bachelor's degree (or equivalent) and 8 years of relevant digital and brand experience.
- Master's degree (or equivalent) and 5 years of relevant experience preferred; however, a combination of experience and/or education will be considered.
- Experience on both the agency and client sides preferred.
- Direct experience designing, executing and optimizing digital, consumer and B2B marketing programs.
- Direct experience with marketing analytics, and analysis and application of metrics against business goals.
- Broad and deep understanding of digital marketing and media ideally in the pharmaceutical industry.
- Excellent understanding of business and brand management as it relates to fast-paced consumer and pharma brands.
- Knowledge of digital, social, mobile industry best practices including key vendors, services providers and agencies.
- Ability to work effectively in a cross-collaboration environment and bring ideas together for a better solution.
- Strong communication skills and project management skills.
- Strong results orientated team player.
- Strong quantitative, analytical and problem-solving skills.
Benefits:
- competitive salaries
- benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
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