Senior Graphic Designer – Web, Brand
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Job Description
Senior Graphic Designer creating high-impact designs for a digital marketing agency specializing in personal injury law. Collaborating with teams to elevate client projects and enhance brand visual identity.
Responsibilities:
- Design & Editing
- Website & Landing Page Design: Create highly visually engaging, user-friendly designs that align with best practices for grid-based layouts, conversion and engagement. Create custom designs from scratch and also design within a theme environment. Contribute to elevating our theme library.
- Graphic Design: Develop on-brand visuals, ad creatives, infographics, and social media graphics that capture attention and reinforce client authority.
- Brand Design: Create original logo designs and optimize brand identities for law firms and develop brand guides that clearly define typography, color systems, logo usage, and visual identity rules.
- Social Media Design: Experience and familiarity with creating graphics for both paid and organic social media.
- Visual Storytelling: Ability to use design, graphics and messaging to tell our clients’ story and create compelling visual calls to action.
- Conversion: Expert knowledge of visuals, design, messaging and elements that convert and differentiate clients.
- Image Editing: Edit and optimize photography to complement website, video and digital content when needed.
- Collaboration & Strategy
- Partner with Design Leadership, Project Management, Account Management, Development, SEO, and Social teams to ensure all deliverables align with client expectations, campaign goals and performance insights using conversion-focused creative assets.
- Collaborate with other designers to ensure systems, quality, and processes are consistent and optimized.
- Take full ownership of deliverables while managing deadlines in a fast-paced environment.
- Quality, Optimization & Efficiency
- Maintain and contribute to elevating a high standard of design excellence that reflects Rankings’ reputation for professionalism and authority.
- Stay current with design trends, UX/UI best practices, and emerging creative technologies to continually push visual innovation.
- Leverage AI tools and workflows to increase creative efficiency while maintaining quality.
- Maintain and refine reusable design frameworks and templates for scalability and consistency.
- Continuously identify areas needing improvement and iterate on creative assets to increase engagement and conversion performance.
- **Bonus / Preferred Skills**
- Motion Graphics: The ability to animate branded assets, video intros/outros, and transitions using After Effects or equivalent tools.
- Video Editing: Edit raw footage into polished short-form video content optimized for web and social media using Adobe Premiere, Final Cut Pro, or similar software.
- Photography & Video Art Direction: Ability to provide direction for photo and video shoots that align with clients’ brand, theme, and differentiating factors.
- HTML5 Ad Design: Create interactive ads featuring animations, text, and imagery using Google Web Designer, Adobe Animate, or equivalent software.
- **What Success Looks Like**
- Success in this role means quickly translating client goals into high-quality, conversion-focused, and brand-aligned designs that elevate both client results and the Rankings.io portfolio—while communicating clearly, meeting deadlines, and operating with proactive ownership.
Requirements:
- 6+ years of experience in graphic design, web design, and brand design (agency experience preferred).
- Proven ability to create conversion-optimized designs for digital platforms.
- Senior-level knowledge designing responsive websites, unique hero banners, landing pages, and logos.
- Strong proficiency in creating and understanding designs for paid social ads and organic social media.
- Expert knowledge in Figma and Adobe Creative Suite.
- Strong quality control with exceptional attention to detail, file organization, and design accuracy.
- Advanced understanding of CRO, UX/UI, and visual hierarchy for websites and landing pages.
- Experience editing images, brand designs, graphics and existing designs across all media.
- Familiarity with AI-based design tools and a willingness to explore automation for efficiency.
- Excellent communication and collaboration skills; comfortable working in remote, cross-functional teams.
- Strong organizational skills with the ability to manage and deliver multiple projects in a fast-paced, deadline-driven environment.
- Strong presentation skills with clients and internal teams to create buy in and authority.
- Takes full ownership of quality, proactively drives improvements, and operates with a high level of initiative.
Benefits:
- Starting Salary $85k
- Work remotely
- Unlimited PTO
- $100 Monthly Wellness Reimbursement Program
- 401(k)
- 100% Health Insurance (including fully employer-funded coverage)
- Quarterly training stipend for Professional Development
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