Senior Manager, Developer Marketing
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Job Description
Lead developer marketing strategy for Bluehost's agentic platform, building vibrant communities and driving adoption. Shape narratives and engage developer audiences through strategic programs and partnerships.
Responsibilities:
- Define and own the go-to-market strategy for Bluehost's agentic developer platform, including AI Agents, MCP-native tooling, and vibe-coded App infrastructure
- Develop differentiated positioning and messaging that speaks to developers building and hosting autonomous, AI-powered experiences on Bluehost
- Identify and prioritize high-impact developer segments — including SMB developers, agencies, indie hackers, and AI-native builders — and tailor GTM motions accordingly
- Monitor the competitive developer platform landscape and continuously sharpen Bluehost's position against emerging agentic infrastructure players
- Build and grow a vibrant developer community around Bluehost's agentic platform through programs, forums, events, and ambassador networks
- Design and run developer programs including early access, beta programs, hackathons, and developer advisory councils
- Identify, recruit, and nurture developer advocates and technical champions who can authentically represent Bluehost in the broader agentic ecosystem
- Cultivate strategic partnerships with AI tooling providers, framework communities, and developer platforms to expand Bluehost's ecosystem footprint
- Own the developer content strategy — including documentation, tutorials, quickstarts, sample apps, and API references — that enables developers to build and ship faster on Bluehost
- Partner with Engineering and Product to translate agentic capabilities (e.g., MCP integration, agent orchestration, tool-use APIs) into clear, compelling developer narratives
- Develop technical use cases and reference architectures that showcase what's possible with Bluehost's agentic infrastructure
- Lead cross-functional developer launches — from private beta to GA — ensuring strong developer uptake, activation, and sustained engagement
- Define and track developer-specific success metrics including registrations, API activations, time-to-first-call, and ecosystem contributions
- Design onboarding experiences and activation sequences that reduce friction and accelerate the path from signup to deployed agentic app
- Partner with Growth and Lifecycle teams to build developer acquisition and retention motions across online, community, and partner channels
- Represent Bluehost at key developer conferences, AI summits, and agentic platform events — including speaking, sponsorships, and hands-on workshops
- Plan and execute Bluehost-owned developer events including virtual demos, office hours, and build-alongs
- Build Bluehost's presence and credibility in agentic developer communities including GitHub, Hugging Face, Discord, and developer-focused social channels
- Shape external narratives around Bluehost's agentic platform vision through thought leadership, PR, and developer-first content
Requirements:
- 8-10+ years of experience in developer marketing, developer relations, or technical product marketing, ideally within an AI, agentic, or developer platform company
- Deep understanding of how developers discover, evaluate, and adopt new platforms and APIs — especially in the context of agentic and AI-native tooling
- Technical fluency sufficient to engage credibly with developers: comfortable reading code, understanding APIs, SDKs, and MCP-style integrations, and articulating architectural trade-offs
- Proven track record building and scaling developer communities, programs, and ecosystems from the ground up
- Experience launching developer-facing products or platforms and driving measurable adoption, activation, and engagement
- Strong content instincts — able to develop and oversee technical tutorials, documentation, use cases, and developer narratives that resonate with builders
- Data-driven approach to measuring developer program effectiveness, with experience defining and tracking developer funnel KPIs
- Exceptional cross-functional collaboration skills — comfortable partnering with Marketing, Engineering, Product, AI/Data, and GTM teams
- Outstanding communication and storytelling skills, with the ability to speak fluently to both technical developer audiences and non-technical business stakeholders.
Benefits:
- Excellent Health Insurance options to fit you
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
- Work-life balance
- Diversity and inclusion programs
- Affinity groups to network globally
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