Senior Manager, Social Media – Community
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Job Description
Senior Manager, Social Media & Community at Crunchbase, responsible for social media strategy, content creation, and online community management. Overseeing engagement and brand presence across key platforms.
Responsibilities:
- Own and manage Crunchbase’s day-to-day social media presence across LinkedIn, X, YouTube, Instagram, Facebook, and emerging platforms
- Develop and maintain a social and editorial calendar aligned to company priorities, industry trends, and timely market conversations
- Create platform-native content including written posts, short-form videos, carousels, clips, and data-driven visual content
- Identify and amplify unique stories using Crunchbase data, including startup funding trends, acquisition activity, founder momentum, and market shifts
- Shape and evolve Crunchbase’s social voice to be insightful, engaging, and credible with founders, investors, operators, and enterprise buyers
- Monitor platform trends, audience behavior, internet culture, and emerging content formats to identify opportunities for experimentation and audience growth
- Analyze content performance, engagement metrics, and competitive activity to continuously optimize strategy and execution
- Develop and execute Crunchbase’s community engagement strategy across relevant online communities and forums
- Build and maintain Crunchbase’s presence on Reddit through thoughtful participation and audience engagement
- Own Crunchbase’s G2 presence, including review generation, responses, reputation management, and audience engagement initiatives
- Identify additional communities, forums, and industry spaces where Crunchbase should actively contribute, including Slack groups, Quora, and niche business communities
- Monitor community conversations and surface insights, customer pain points, recurring themes, and market opportunities back to internal stakeholders
- Strengthen Crunchbase’s visibility and credibility across online conversations influencing brand perception and buying decisions
- Help position Crunchbase as a trusted and influential voice across startup, investment, and technology conversations
- Experiment with new content formats, emerging platforms, and AI-powered discovery experiences to expand audience reach and engagement
- Partner cross-functionally with Marketing, Communications, Product Marketing, and Revenue teams to align messaging and campaign priorities
- Support broader brand awareness, thought leadership, and audience growth initiatives through strategic social and community engagement
Requirements:
- Strong understanding of social media strategy, platform behavior, and audience engagement best practices across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit
- Excellent editorial judgment and ability to create intelligent, engaging, and platform-native content
- Strong written and verbal communication skills with the ability to adapt tone and messaging across audiences and channels
- Hands-on experience with video production, editing, and content creation tools, including AI-powered creative tools
- Strong understanding of online communities, audience behavior, and reputation management strategies
- Ability to identify trends, emerging narratives, and audience opportunities quickly and translate them into compelling content and engagement strategies
- Strong analytical skills with experience interpreting performance metrics, engagement trends, and competitive insights
- Ability to balance strategic planning with hands-on execution in a fast-paced environment
- Strong collaboration and stakeholder management skills across cross-functional teams
- Comfortable operating independently, taking creative risks, and iterating quickly based on performance and feedback
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field preferred
- 5+ years of experience in social media, community management, content marketing, or related roles
- Proven portfolio of content personally created across multiple platforms, demonstrating audience engagement and strong editorial instincts
- Experience managing brand presence and audience engagement across multiple social and community platforms
- Experience with video editing, short-form content production, and visual storytelling preferred
- Experience in B2B technology, SaaS, fintech, or data-driven brands preferred
- Experience with G2, Capterra, or similar review and reputation management platforms preferred
- Familiarity with social media management and analytics platforms such as Sprout Social, Hootsuite, or similar tools preferred
Benefits:
- Competitive compensation and equity — rewarding you for your contributions and ownership mindset
- Remote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaboration
- Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)
- Continuous learning support through generous reimbursement for professional development and skills growth
- 401(k) and Roth plans with an annual financial adviser check-in to help you plan your future
- Wellness resources — including a monthly stipend to support physical and mental health
- Work-from-home enablement — internet stipend and home office setup allowance
- Charitable giving match through our Town Hall awards and community impact initiatives
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