Senior Marketing Manager – AI
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Job Description
Senior Marketing Manager defining and operationalizing AI-driven marketing strategy at Delinea. Collaborating across teams to implement effective AI marketing initiatives.
Responsibilities:
- Own the marketing AI strategy and multi-year roadmap aligned to business objectives, revenue goals, and customer experience priorities.
- Define how AI is applied across all major marketing functions
- Identify, prioritize, and define high-impact AI use cases across marketing, including (but not limited to):
- Audience targeting, segmentation, and account selection
- Personalization of website, email, and field experiences
- Content creation, optimization, and reuse at scale
- Predictive analytics, forecasting, and propensity modeling
- Lead, account, and opportunity scoring
- Campaign performance optimization and budget allocation
- Marketing productivity and workflow automation
- Balance near-term efficiency gains with longer-term, transformational AI investments.
- Establish governance frameworks for responsible AI usage and define guardrails, best practices, and decision frameworks for AI adoption across marketing teams.
- Evaluate AI-powered marketing technologies, platforms, and vendors; build business cases and ROI models for adoption.
- Support AI tool owners in vendor selection, pilots, and rollouts.
- With Marketing Operations, ensure AI tools integrate cleanly into the existing marketing tech stack.
- Define success metrics for AI initiatives, including productivity gains, cost efficiency, pipeline impact, and revenue contribution.
- Partner with Marketing Ops, Planning and Insights and Finance Analytics teams to measure performance and continuously refine AI models and use cases.
- Communicate impact and learnings to marketing and executive leadership.
- Lead enablement efforts to drive adoption of AI capabilities across marketing teams.
- Educate stakeholders on AI capabilities, limitations, and best practices.
- Act as a thought leader and internal evangelist for practical, responsible AI use in marketing.
- Stay current on emerging AI trends, technologies, and regulatory considerations relevant to marketing.
- Run a test-and-learn program to experiment with new AI-driven approaches and scale proven wins.
Requirements:
- 5-7 years of experience in B2B marketing, marketing operations, analytics, or marketing strategy, with direct exposure to AI or advanced data-driven initiatives.
- Proven experience defining and leading AI or advanced analytics strategies within a marketing or go-to-market organization.
- Strong understanding of marketing technology stacks (CRM, MAP, CDP, analytics platforms) and how AI layers onto them.
- Ability to translate complex technical concepts into clear business value for non-technical stakeholders.
- Experience working cross-functionally with data, engineering, IT, and operations teams.
- Strategic mindset with strong prioritization, roadmap planning, and change management skills.
- Excellent communication and executive presentation skills.
- Experience with AI-driven personalization, predictive modeling, or machine learning applications in B2B marketing.
- Familiarity with data privacy regulations and responsible AI principles.
- Experience in a SaaS or high-growth technology environment.
- Exceptional organizational skills, with the ability to manage multiple workstreams and competing priorities with ease.
- Strong B2B marketing background within the technology sector; cybersecurity experience is a strong advantage.
- Broad marketing expertise, with hands-on experience in planning, demand generation, digital, channel, and field marketing.
- Confident working with marketing data, performance metrics, and systems to drive decision-making and continuous improvement.
Benefits:
- competitive salaries
- meaningful bonus program
- excellent benefits, including healthcare insurance
- pension/retirement matching
- comprehensive life insurance
- employee assistance program
- time off plans
- paid company holidays
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