Senior Marketing Manager, Brand and Digital
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Job Description
Senior Marketing Manager at Technosylva developing brand and digital marketing strategy. Leading brand identity evolution and managing digital engagement for wildfire risk mitigation solutions.
Responsibilities:
- Help define Technosylva's global brand presence.
- Translate complex wildfire and extreme weather science into accessible narratives.
- Own and evolve brand identity, ensuring consistency across all channels.
- Manage digital presence, including website, SEO/GEO strategy, and engagement opportunities.
- Oversee UX and content strategy for web, partnering with agencies.
- Ensure web participation in campaigns with Marketing Programs and Product Marketing.
- Build scalable design resources for efficient delivery of well-designed products.
Requirements:
- 8+ years of progressive experience in brand management, digital marketing, or integrated marketing communications, with at least 2 years in a senior or leadership role.
- Demonstrated ability to build or meaningfully evolve a B2B technology brand.
- Experience developing foundational narrative and materials required for communicating complex concepts into clear, compelling narratives.
- Demonstrated examples of strategic thinking paired with hands-on execution.
- A strong portfolio showcasing ability to translate complex concepts into sharp designs and assets.
- Proficiency with Adobe Creative Suite, Canva, as well with digital marketing tools and platforms (CMS platforms, Google Analytics, SEO platforms).
- Excellent written communication skills for technical and executive audiences.
- Experience managing agencies and external creative partners.
Benefits:
- Professional development opportunities
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