Senior Paid Social Strategist, Meta
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Job Description
Senior Paid Social Strategist owning Meta strategy, execution, and client performance for premium and luxury DTC brands. Managing large budgets, tracking, testing, and cross-channel growth.
Responsibilities:
- Own Meta strategy and day-to-day execution across a portfolio of DTC accounts
- Build, structure, pace budgets, test, and make scaling decisions
- Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
- Configure and QA pixel, CAPI, event quality, catalog, and feed tracking
- Run structured creative testing and brief and critique creative
- Connect creative performance to in-platform decisions
- Support Google, TikTok, and other channels affecting assigned accounts
- Advise on cross-channel budget allocation
- Lead the paid social portion of client calls and explain performance and recommendations
- Mentor junior buyers and serve as the QA gate for paid social work before launch
Requirements:
- 4+ years hands-on paid social experience in an agency or high-growth brand environment
- Deep Meta expertise, including Advantage+, CBO, signal quality, CAPI, and incrementality
- Personally owned $100K+ monthly budgets with documented efficiency gains
- DTC or e-commerce ownership experience
- Premium or luxury AOV experience is a strong differentiator
- Working knowledge of Google Ads
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English
- Strong client communication skills
- Comfortable in a fast-moving remote environment with multiple accounts
Benefits:
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
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