Senior Research Analyst – Media Intelligence
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Job Description
Senior Research Analyst supporting automotive communications measurement and data insights for clients, especially in Formula 1 and Motorsports.
Responsibilities:
- Support the day-to-day delivery of analytics and reporting for the client, working closely with the dedicated analyst team
- Contribute to regular reports using established templates and tools, including data visualisation, qualitative analysis and insight development
- Manage media content ingestion and coding, ensuring data accuracy and consistency, and troubleshooting issues where required
- Ensure the quality and reliability of data, and support its evolution in reporting and planning
- Create and adapt customised reporting templates and approaches to meet client needs
- Provide insight-led recommendations on content strategy, media outreach and influencer activity
- Collaborate with the manager to prioritise tasks and manage workload effectively
- Communicate clearly and professionally with colleagues and stakeholders
- Work alongside other analysts and team leads to continue developing analytical and reporting skills
Requirements:
- Bachelor’s degree in marketing, communications, analytics, or a related field
- 5+ years’ experience in brand or consumer research, media analysis, or data/statistical analysis, ideally with exposure to social media research
- Experience working with motorsports clients or a strong demonstrated interest in Formula 1
- Strong analytical and critical thinking skills, with excellent attention to detail
- Comfortable working under pressure, both independently and as part of a team
- Proficiency in Excel, Word, and PowerPoint for data analysis, reporting and presentations
- Experience with data analysis and Boolean query logic
- Familiarity with social research methods, unstructured data, Boolean searches, and tools such as Brandwatch or similar platforms is a strong advantage
- Confident in interpreting data, identifying patterns and translating insights into clear, actionable narratives
- Strong written and verbal communication skills, including presenting insights to clients
- Experience managing projects end to end in a collaborative environment
- Experience working directly with clients
- Interest in the communications and PR industry
Benefits:
- Capital-forming benefits and a pension fund
- Flexible working hours and mobile work
- Commuter card subsidy
- Subsidy for our partner EGYM Wellpass to access 7,500 premium fitness and wellness options
- New and modern office in Gateway Gardens, Frankfurt
- Professional development in a modern and globally leading company
- Insights into the international media landscape
- A dynamic global team
- Work independently and self-driven in an innovative environment
- Value-driven culture and team-oriented working
- Work from abroad for a determined timeframe
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