Senior Social Media Specialist
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Job Description
Senior Social Media Specialist creating engaging content and managing community interactions for Tergar International. Focused on social media engagement and brand awareness in a non-profit context.
Responsibilities:
- Develop and curate engaging content for various platforms, including blogs and social media channels, collaborating with marketing, community, and design teams.
- Manage and grow our social media presence across platforms such as Facebook, Instagram, YouTube, and TikTok.
- Foster a safe and inclusive environment within the community.
- Build and foster relationships with followers through active engagement, responding to comments, and facilitating discussions.
- Monitor and analyze social media metrics to assess the effectiveness of campaigns and strategies, providing insights for improvement.
- Gather insights and data from the community to inform future content and marketing strategies, ensuring alignment with audience needs.
- Supervise the work of the Social Media Specialist.
- Collaborate with marketing and communications teams to create and execute social media campaigns that align with organizational goals.
- Oversee the creation and implementation of the monthly content calendar, which includes monthly organizational objectives and initiatives.
- Stay updated on industry trends, emerging platforms, and best practices in social media and community engagement.
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others.
Requirements:
- 5+ years of experience working as a Social Media Specialist, ideally in a non-profit, social impact, or volunteer-driven context.
- Exceptional communication and storytelling skills, with the ability to craft compelling, on-brand content across a variety of formats (articles, videos, social media, etc.).
- Strong design and video editing skills with the ability to create independent content.
- In-depth knowledge of Buddhism and Mingyur Rinpoche’s teaching and meditation-related topics.
- Data-driven mindset, with the ability to analyze community engagement metrics and user behavior to inform content strategy.
- Excellent knowledge of Facebook, YouTube, Instagram, and other social media best practices.
- Hands-on experience with content management systems, email marketing platforms, and social media publishing tools.
- Strong technical aptitude.
- Project management chops, able to juggle multiple competing priorities and deadlines while keeping the content engine running smoothly.
- Passion for our mission and a deep understanding of our target audiences and their needs.
- Empathy and emotional intelligence to connect with followers.
- BSc degree in Marketing or a relevant field.
- Fluency in English.
Benefits:
- Health insurance
- Dental
- Vision
- Life insurance
- STD/LTD
- HSA (US-based employees)
- 200 hours of PTO annually
- 40 hours of Paid Retreat Time (PRT) annually
- Professional development opportunities
- Complimentary access to all Tergar meditation programs
- Reduced fees for retreats with Mingyur Rinpoche
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