Senior Software Developer
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Job Description
Senior Software Developer owning Braze strategy, integrations, and data pipelines for Bally’s iGaming, sportsbook, casino, and CRM engagement systems.
Responsibilities:
- Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices
- Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services
- Design player data models, events, attributes, segments, subscriptions, and environments for personalised engagement
- Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications
- Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date
- Partner with CRM, Marketing, and Product to translate player engagement requirements into scalable technical solutions
- Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness
- Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs
- Ensure solutions meet security, privacy, consent, and responsible gaming requirements
- Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems
Requirements:
- 6+ years of software engineering experience building and integrating production systems
- 3+ years of hands-on experience with Braze or a comparable customer engagement platform
- Experience in iGaming, sports betting, casino, or other regulated industries is a strong plus
- Backend development and integration experience with APIs, webhooks, event-driven architecture, and cloud infrastructure, ideally AWS
- Experience with data warehouses, streaming platforms, CDPs, and mobile/web SDK integrations
- Proven ability to lead platform implementations, migrations, and integrations from design through production support
- Experience partnering with CRM, Marketing, Product, and Engineering teams as a technical owner
- Excellent understanding of security, privacy, PII, consent, and compliance in high-volume consumer environments
- Familiarity with AI-driven personalisation and engagement is an asset
Benefits:
- Metaview AI-powered note-taking tool used during interviews
- Interview notes handled in accordance with applicable U.S. and Canadian privacy laws
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