SEO, AI Search Lead
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Job Description
SEO & AI Search Lead at Softr, managing organic performance and strategy in AI search landscape. Driving growth and optimizing content across multiple platforms and channels.
Responsibilities:
- Own organic growth: Drive SEO and AEO/AIO performance across traffic, signups, and share of voice in AI answers you set the targets and you hit them.
- Set and run the roadmap: From keyword and prompt research to publishing priorities, programmatic systems, and link strategy you decide what we ship and in what order.
- Reposition Softr in LLMs: Move us off "no-code portal builder" and into accurate, current positioning across ChatGPT, Perplexity, Gemini, and Claude. Track it in Profound, close citation gaps, and engineer the content patterns LLMs actually quote.
- Lead technical and programmatic SEO: Site health, indexation, Core Web Vitals, schema, and internal linking plus scoping programmatic page systems with engineering and managing quality at scale.
- Build link, citation, and Reddit authority: Drive link and citation building across owned, earned, and partner channels, with a deliberate Reddit strategy that earns mentions LLMs and Google both trust.
- Partner, report, and pitch new bets: Brief Content on structure and on-page, report monthly on SEO/AEO performance, flag risks early, and translate algorithm and LLM behavior changes into actions for the team.
Requirements:
- Proven organic track record: 5+ years in SEO with concrete wins you can point to meaningful traffic, signup, or revenue lifts at a SaaS or product-led company.
- AEO/AIO fluency: You've actively worked on getting cited in AI answers, not just read about it.
- Hands-on with Profound or equivalent tooling, and a clear point of view on what makes LLMs quote one source over another.
- Reddit and citation building (must-have): You understand how Reddit ranks, how it feeds both Google and LLM answers, and you've earned visibility there without burning the community.
- Technical SEO chops: You can talk shop with engineers on indexation, rendering, schema, and Core Web Vitals and ship fixes, not just file tickets.
- Programmatic SEO experience: You've designed and scaled page systems that hold up on quality, not just volume.
- Analytical and outcome-driven: Comfortable with GSC, GA, Ahrefs/Semrush, BigQuery, and whatever tool answers the question fastest. You measure what matters and ignore vanity metrics.
- Curiosity and adaptability: The search landscape is shifting monthly — you stay on top of algorithm and LLM behavior changes and turn them into action, not anxiety.
- High ownership and grit: You operate like a founder of your function. You don't wait for direction, and you finish what you start.
- Sharp written communication: You can brief content teams, pitch leadership, and write the kind of clear copy that both humans and LLMs reward.
Benefits:
- Competitive salary and equity options.
- Fully remote and flexible work schedule.
- High ownership, zero bureaucracy.
- Annual company retreat and team gatherings.
- Work directly with the founders and leadership team.
- A daily dose of customer love and positive feedback that rewards your work.
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