Social Media, Email Marketing Manager
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Job Description
Social Media & Email Marketing Manager growing organic social and automated email channels. Optimising engagement, conversions, and revenue for an Australian garden decor e-commerce business.
Responsibilities:
- Plan and maintain organic content calendars for Facebook and Instagram
- Write, create, and schedule engaging organic social media posts
- Manage day-to-day operations within Meta Business Suite
- Prepare graphics and creative assets using Canva and AI tools
- Monitor and respond to routine social media comments and messages
- Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches
- Create and maintain automated email flows, including welcome, abandoned cart, post-purchase, and win-back sequences
- Segment customer lists based on engagement behaviour and purchase history
- Personalise email content for varied customer cohorts to boost conversion
- Conduct A/B testing across subject lines, body content, offers, and send times
- Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue
- Recommend campaign improvements using performance data insights
- Support paid Meta campaigns through target audience research, creative preparation, and performance reporting
- Conduct competitor analysis, trend research, and content ideation
- Use AI tools such as ChatGPT and Claude daily to enhance productivity and content output
Requirements:
- Minimum 5 years of experience in social media management or email marketing within retail or e-commerce
- Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts
- Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting
- Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude
- High level of written English communication proficiency
- Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies
- Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection
- Prior experience in the garden decor, home, or wholesale e-commerce spaces
- Hands-on exposure to assisting with paid Meta advertising setup and creative preparation
- Practical experience writing custom AI prompts to streamline copy and design workflows
Benefits:
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- 13-month pay
- With Government mandated benefits
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