Staff Data Scientist, Growth
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Job Description
Staff Data Scientist owning growth analytics, experimentation, and metrics for Alpaca’s global brokerage infrastructure. Connecting product, marketing, and lifecycle data to drive acquisition, retention, and monetization.
Responsibilities:
- Define and own how Alpaca measures and grows across the entire customer journey, from acquisition and activation to retention and monetization.
- Analyze acquisition, activation, retention, referral, and monetization across the full user journey and identify high-leverage growth opportunities.
- Design and execute A/B tests and causal/incrementality studies across onboarding, activation, funding conversion, pricing, lifecycle/CRM campaigns, and referral loops.
- Build experimentation guardrails, metrics, and self-serve tooling.
- Build retention/cohort analyses, churn and LTV models, CAC/payback and unit-economics views, and growth forecasts.
- Use attribution, incrementality testing, and channel/marketing-mix analysis to guide acquisition spend, CAC, and payback.
- Define and maintain activation, retention, engagement, and monetization metrics and partner with analytics engineering on governed metrics and dashboards.
- Partner with Product, Marketing, Sales, Engineering, and Finance to shape strategy and decisions.
- Create visualizations and narratives for cross-functional partners and senior leadership.
- Operationalize self-serve and agentic growth analytics.
- Mentor data scientists and analysts and contribute to data-informed growth standards.
Requirements:
- Proven expertise in growth and/or product analytics and data science, with a strong background in statistical analysis and experimentation.
- Hands-on experience with growth/funnel analytics—acquisition, activation, retention/churn, LTV/CAC, cohort analysis, and lifecycle/CRM analytics.
- Experience designing and building experimentation tooling and frameworks for trustworthy A/B tests and causal-inference / incrementality analyses.
- Familiarity with marketing measurement—attribution, incrementality, or marketing-mix modeling—a strong plus.
Benefits:
- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
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