Staff Product Manager – Social Planner, Ad Manager, Blogs
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Job Description
Staff Product Manager responsible for product strategy and execution for HighLevel's marketing tools. Leading product management for Social Planner, Blogs, and Ad Manager.
Responsibilities:
- Own the end-to-end product strategy and roadmap for Social Planner, Blogs, and Ad Manager.
- Translate company and product vision into clear north-star metrics, long-term bets, and a sequenced 12–18 month roadmap.
- Identify and validate the most impactful problems to solve for our core customers (agencies, marketers, SMBs, etc.).
- Evolve Ad Manager into a smarter, less API-dependent, more data-reliant, AI-driven system aligned with the long-term product vision.
- Lead major improvements across UI & workflows including scheduling, approvals, calendar, collaboration, automations, comment management.
- Define and drive a roadmap that modernizes the editor experience into a full-featured, reliable, WYSIWYG-style (or block-based) editor.
- Turn strategy into clear, prioritized roadmaps, well-defined problem statements, and detailed specs where needed.
- Directly mentor and grow two APMs into strong PM2s, with clear expectations, coaching, and feedback.
Requirements:
- 9-12+ years of experience in Product Management, with at least 3+ years at Senior/Staff/Principal level owning complex product areas.
- Proven track record of shipping impactful products in B2B SaaS, ideally in:
- Marketing automation
- Social media management
- Advertising platforms
- Content / CMS / blogging tools
- Strong technical aptitude:
- Understanding of APIs, data flows, and system design at a conceptual level.
- Experience working with data/ML/AI-driven products is a strong plus.
- Deep experience with discovery and experimentation: Defining metrics, running A/B tests, analyzing usage data, and validating hypotheses.
- Demonstrated ability to rebuild or significantly revamp complex UX flows (dashboards, editors, planners, calendars, etc.).
- Experience mentoring and developing PMs/APMs, with examples of helping them level up.
- Excellent written and verbal communication skills; able to influence senior stakeholders and drive alignment.
- Comfortable operating in fast-paced, ambiguous, high-growth environments with multiple priorities.
Benefits:
- We take care of our team so our team can take care of our users
- It’s never somebody else’s job - Take ownership as a company owner
- We are passionately focussed on adding value for our users
- We deliver fast using lean principles (Agile framework). We go to market in weeks instead of quarters
- A good innovative idea always gets tested and we deliver based on feedbacksWe embrace that improvement is constant and iterative.
- Constant Learning Growth graph - You will learn how to scale B2B SaaS Startup and build relevant, impactful products for customers
- We are do-ers and go-getters to achieve team adoptions.
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