Upstream Product Manager
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Job Description
Upstream Product Manager at CIVCO Medical Solutions focusing on innovative product development in ultrasound-based specialty devices. Leading market trend analysis and cross-functional collaboration for product success.
Responsibilities:
- Construct an upstream product development roadmap aligned with CIVCO’s innovation and growth objectives.
- Build and maintain an innovation pipeline from product concept to project activation, ensuring a continuous flow of high-potential opportunities.
- Lead opportunity assessments, voice-of-customer research, and early feasibility studies for new product concepts.
- Conduct ongoing market, technology, and competitive landscape analyses within ultrasound-guided procedure markets, including urology, women’s health, radiology, POCUS, and probe disinfection.
- Identify emerging trends in ultrasound systems, probe technologies, and procedural workflows that impact CIVCO’s strategic direction.
- Establish and nurture relationships with key opinion leaders (KOLs) and strategic clinical partners to guide ideation and validate new concepts.
- Facilitate advisory boards, customer interviews, and clinical observation sessions to uncover unmet procedural needs and workflow improvements.
- Represent CIVCO Medical Solutions at trade shows, conferences, and symposia for ongoing personal education and to maintain deep awareness of the ultrasound device market trends.
- Partner with CIVCO’s product strategy organization, business development, and R&D to translate market opportunities into clear business cases and product requirements.
- Support portfolio prioritization decisions through robust financial modeling, customer insight, and market potential analysis.
Requirements:
- Minimum 7 years’ Experience in Medical Device or Ultrasound-Based Product Management, Upstream Product Marketing, or Product Development.
- Deeply familiar with product management strategy and new product development.
- Has a keen sense for product desirability that addresses unmet needs.
- Demonstrated ability to drive innovative pipelines and launch high-revenue products.
- Strategic Acumen and Market Validation.
- Proven success in building business cases and assessing new product opportunities with evidence-based justification (market data, industry trends, competitive intelligence, voice of customer, etc.).
- Customer Intimacy and Clinical Acumen.
- Knows how to “think like a customer”, hear customer feedback objectively, and make recommendations in the best interest of CIVCO’s customers.
- Understands clinical workflows of image-guided procedures intimately.
- Comfortable with clinical data and leading KOL discussions.
- Bold and courageous thinker, but clear and impactful communicator.
- Has an innate tendency to think “How could this be done?” instead of “This cannot be done”.
- Sees the possibility in every unique and wild idea.
- Enjoys evangelizing a vision and can articulate that vision with clarity and conviction to other stakeholders.
- Exceptionally good at simplifying the complex.
- Comfortable working in ambiguity and with minimal guidance.
- Capable of turning large initiatives into small, daily tasks with clear goals, and holding oneself accountable.
- Has a strong ability to be a self-starter with clear initiative and ownership.
Benefits:
- company-sponsored health plans
- 401k plans with company matching starting day one
- Employee Stock Purchase Plans
- lifestyle and tuition reimbursements
- paid leave
- generous vacation plans (minimum of 17 days annually)
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