Analytics Manager
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Job Description
Analytics Manager leading growth analytics, experimentation, and funnel optimisation for Moniepoint’s African financial platform. Owning metrics, forecasts, and data strategy across acquisition, conversion, retention, and revenue.
Responsibilities:
- Build a disciplined, exceptional analytical team and execute a comprehensive data and analytics roadmap and strategy
- Hire, develop, and retain a high-performing team of analytics professionals
- Build forecasts, conduct business analysis, and develop and productionise models
- Generate actionable insights for product, operations, marketing, and engineering
- Partner with growth, product, and engineering managers to collect the right data and bring rigour to product development
- Create and maintain yearly forecasts and budgets for products
- Define product growth plans and lead execution across acquisition, conversion, activation, monetisation, retention, and expansion
- Own and optimise business metrics and commercial goals across the full funnel
- Perform product funnel analysis and implement changes to improve conversion
- Design and execute A/B testing programs
- Lead conversion-funnel testing and optimisation across offline and online channels
- Improve product design and deploy experiments to increase lifetime value and decrease churn
- Analyse user behaviour and campaign performance
- Define and track growth metrics including CAC, activation rate, retention rate, payback time, and revenue per customer
- Conduct cohort analysis and journey mapping to identify bottlenecks and optimisation opportunities
Requirements:
- +5 years in Analytics and Analytics Management.
- 2+ years in a management role managing teams and driving strategic initiatives
- Proven track record in a consumer-FMCG environment, preferably in a CPG or fintech environment
- Deep experience scaling product businesses, with demonstrated ownership of significant revenue targets
- Strong analytical skills with ability to drive metrics and benchmarks, plus experience with growth experiments, A/B testing, and funnel optimisation
- Deep SQL knowledge.
- Proficiency in product analytics tools (Mixpanel, Grafana, Tableau, Looker, etc)
- Deep understanding of data analytics, user behaviour analysis and segmentation
- Strong communication skills to interact with teams, stakeholders, and users through verbal presentations, written reports, and visual media
- Proven ability to build, mentor, and scale high-performing product teams
- Expertise in data analytics tools and digital marketing platforms with the ability to manage and mentor teams of marketers, analysts, and designers
- Strategic thinker with strong commercial awareness and business acumen
Benefits:
- Pension
- Health insurance
- Annual bonus
- Learning and development-focused environment
- Knowledge sharing
- Training
- Regular internal technical talks
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