Client Digital Data Analyst – IMM
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Job Description
Client Digital Data Analyst role at IMM focusing on marketing analytics and performance measurement. Collaborating with teams and clients to ensure accurate and actionable insights.
Responsibilities:
- Support the validation and maintenance of the source of truth for digital and marketing analytics reporting using tools such as Google Analytics 4 and Adobe Analytics.
- Build, maintain, and analyze standard and custom reports, explorations, funnels, and pathing to support ongoing performance reviews and optimization efforts.
- Monitor performance trends and identify anomalies or unexpected changes in data, flagging issues and insights to senior analytics team members or account leads.
- Work with cross-functional teams to support measurement needs tied to campaigns, site updates, and digital initiatives.
- Assist in identifying opportunities for optimization by analyzing user journeys, conversion funnels, and channel performance.
- Support testing and experimentation efforts by helping define success metrics, pulling results, and contributing to post-test analysis and insights.
- Help identify tracking gaps or data inconsistencies and collaborate with tagging or engineering partners to support resolution using tools like Google Tag Manager or Adobe Target.
- Contribute to client-ready analytics deliverables, ensuring outputs are accurate, clearly documented, and aligned with defined KPIs.
- Communicate clearly and consistently in internal discussions and client meetings, supporting shared understanding of performance and insights.
Requirements:
- Bachelor’s degree in a relevant field of study or equivalent relevant work experience
- 2–4 years of experience in marketing analytics, digital analytics, or performance measurement roles at a digital-focused agency, brand, or similar environment
- Hands-on experience with Google Analytics 4 and/or Adobe Analytics, including reporting and analysis
- Working understanding of e-commerce, user journeys, and conversion funnels
- Familiarity with how different marketing channels (paid search, paid social, organic, onsite) contribute to performance
- Ability to analyze data, identify trends, and communicate findings clearly in both written and verbal formats.
Benefits:
- Comprehensive health benefits—we even cover employees’ dental and vision premiums
- Access to Flexible Spending Accounts
- Matching traditional and Roth 401(k)
- Employee Assistance Program
- Supplemental tenure-based leave: self-care and family first
- Life Insurance
- Legal Assistance plan
- Pet Insurance discount through the ASPCA
- Time off is as important as hard work! Salaried employees are on a Flex PTO plan
- Generous holidays including a reduced schedule between Christmas and New Year’s
- A killer culture with team members who have your back
- In-person and virtual connection points for culture building
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