Commercial Analytics Manager
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Job Description
Commercial Analytics Manager translating syndicated sales data into actionable insights for Palm Bay International’s imported wine and spirits business. Guiding Power BI analytics, opportunity analysis, and data-driven field sales execution.
Responsibilities:
- Serve as the primary point of contact and dedicated, embedded Business Intelligence support for the assigned division
- Maintain daily communication and close collaboration with DVPs, Regional Managers, District Managers, and Strategic Account Leads on sales, performance-to-plan, and results
- Deliver execution-focused insights and thought leadership to drive performance-to-plan conversations and inform action
- Lead opportunity analysis, including targeted account and subset identification, distribution gap analysis, display execution and effectiveness, and key/BTG account opportunities
- Identify and communicate market-level implications of Strategic Account programming, distribution wins, and losses
- Develop market-specific tools and deliver real-time support and training for field teams using data in selling situations
- Deliver responsive ad-hoc analytics support and division-level deep dives for distributor GSMs, meetings, and retail sales calls
- Partner with the Commercial Analytics Analyst and broader BI team on Power BI reporting, tool development, and solution-based approaches
- Support planning, program tracking and ROI, launch/reset execution, and distributor and retail Top-to-Top meetings
- Identify opportunities to improve analytics processes and tools with Sales, Marketing, and Brand Excellence
- Support distributor transitions and ERP system changes, ensuring reporting continuity
- Translate complex data sets into concise executive-level presentations and insight decks for senior leadership
- Advance a data-driven culture within the division
- Join division sales leaders at key distributor meetings to understand and address business challenges
- Perform additional related duties as required
Requirements:
- Bachelor’s Degree required
- Minimum of 5-10 years of professional experience in Business Intelligence, sales analytics, and/or category insights
- Alcohol beverage experience required
- Working knowledge of Power BI and data modeling concepts
- Ability to guide report development and interpret DAX-based analyses
- Experience reading, interpreting, and deriving insights from Circana/Nielsen and distributor syndicated data
- Commercial experience partnering with varying sales levels, from executive to field, to derive insights for the targeted audience
- Strong business acumen and ability to translate complex data into actionable insights and recommendations for technical and non-technical stakeholders
- Strong written and verbal communication skills
- Experience presenting to senior leadership
- Strong organizational skills and ability to manage multiple priorities and competing deadlines
- Initiative, flexibility, teamwork, maturity under pressure, and problem-solving ability
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(K)
- Paid vacation
- Personal time off
- 11 paid company holidays
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