Commercial Analytics Manager
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Job Description
Commercial Analytics Manager translating sales and syndicated data into actionable growth insights. Supporting Palm Bay International’s wine and spirits sales teams through Power BI analytics and market training.
Responsibilities:
- Serve as the primary point of contact and embedded Business Intelligence support for the assigned division
- Collaborate daily with DVPs, Regional Managers, District Managers, and Strategic Account Leads on sales, performance-to-plan, and results
- Deliver execution-focused insights and thought leadership to surface sales and program results, risks, and opportunities
- Lead opportunity analysis, including targeted account and subset identification, distribution gap analysis, display execution and effectiveness, and key/BTG account opportunities
- Identify and communicate market-level implications of Strategic Account programming, distribution wins, and losses
- Develop market-specific tools and deliver real-time support and training for field teams
- Provide responsive ad-hoc analytics support and division-level deep dives for distributor GSMs, meetings, and retail sales calls
- Partner with the Commercial Analytics Analyst and broader BI team on Power BI reporting, tool development, and solution-based approaches
- Support planning, program tracking and ROI, launch/reset execution, and distributor and retail Top-to-Top meetings
- Identify opportunities to improve analytics processes and tools with Sales, Marketing, and Brand Excellence
- Support distributor transitions and ERP system changes while ensuring reporting continuity
- Translate complex data sets into concise executive-level presentations and insight decks
- Champion data-driven performance and planning conversations across the division
- Join division sales leaders at key distributor meetings to understand and address business challenges
- Perform additional related duties as assigned
Requirements:
- Bachelor’s Degree required
- Minimum of 5-10 years of professional experience in Business Intelligence, sales analytics, and/or category insights
- Alcohol beverage experience required
- Working knowledge of Power BI and data modeling concepts
- Ability to guide report development and interpret DAX-based analyses
- Experience reading, interpreting, and deriving insights from Circana/Nielsen and distributor syndicated data
- Commercial experience partnering with varying sales levels, from executive to field, to derive insights for the targeted audience
- Strong business acumen and ability to translate complex data into actionable insights and recommendations for technical and non-technical stakeholders
- Strong written and verbal communication skills
- Experience presenting to senior leadership
- Strong organizational skills and ability to manage multiple priorities and competing deadlines
- Demonstrated initiative, flexibility, teamwork, maturity under pressure, and problem-solving ability
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(K)
- Paid vacation
- Personal time off
- 11 paid company holidays
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