Content Lead
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Job Description
Content Lead developing and executing global content strategies at Scan.com. Overseeing content production and team management to improve patient and provider engagements.
Responsibilities:
- Owning the global content strategy across B2C and B2B, UK and US markets, in close partnership with the VP, Marketing
- Partnering with D2C and B2B Marketing Leads to ensure content supports acquisition, conversion and commercial pipeline goals in both markets
- Driving Scan.com's organic content programme in tandem with our SEO consultant: topical authority planning, content gap analysis, and measurable growth in non-branded search traffic across both markets
- Writing high-quality content across a range of formats: long-form articles, landing pages, email copy, B2B collateral, social copy, and more
- Building and managing a network of trusted freelance contributors to extend content capacity across clinical, technical and specialist subject areas
- Owning content operations: brief templates, editorial calendar, review and approval workflow, and quality control that will scale as the team grows
Requirements:
- Demonstrable knowledge of the US healthcare system: how patients access care, how insurance and self-pay works, how providers make referral decisions, and the language that resonates with American healthcare consumers
- Supporting the Sales team with high quality collateral and content assets that build pipeline
- Owning or significantly contributing to an organic content programme that delivered measurable SEO results: traffic growth, ranking improvements, or topical authority built over time
- Writing confidently across multiple formats and audiences: long-form editorial, email, landing pages, B2B collateral. Knowing instinctively how to adapt voice and structure for each
- Commissioning and managing freelancers or external contributors, with strong editorial instincts and the ability to brief and quality-control work that comes back
- Operating with genuine autonomy in a fast-moving environment: setting your own priorities, managing your own workload, and making sound judgement calls without needing close direction
- Using AI tools intelligently in your content workflow, while maintaining the editorial standards that ensure high quality output
Benefits:
- 401k
- Healthcare, Vision, and Dental
- All the equipment needed for you to do your role effectively
- Flexible working
- Remote or hybrid working options
- Personal Development budgets
- 18 days PTO plus public holidays
- 10 paid sick days
- Inclusive policies designed by our team, for our team
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