Senior Content Strategist, Search Innovation
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Job Description
Senior Content Strategist driving content-driven growth strategy at Begin’s early childhood platform. Leading efforts across search, AI-driven platforms, and audience insights.
Responsibilities:
- Lead the end-to-end content strategy for Begin's content ecosystem.
- Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis.
- Create editorial roadmaps aligned with parent needs, business priorities, and emerging search opportunities.
- Establish scalable content frameworks that support expertise, trust, and authority.
- Develop and execute a holistic content discovery strategy spanning SEO, AEO, and AI-driven search experiences.
- Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging discovery platforms.
- Build content programs that increase visibility across both traditional search results and AI-generated answers.
- Design content structures optimized for both human audiences and AI-powered retrieval systems.
- Develop content formats that improve discoverability in answer engines and generative search experiences.
- Partner with subject matter experts to transform educational expertise into highly discoverable content assets.
- Experiment with AI-assisted content workflows that improve speed, quality, and scale.
- Analyze search behavior, audience needs, and content performance to identify growth opportunities.
- Translate consumer insights into content strategies that address high-intent parenting questions and decision-making moments.
- Monitor competitive landscapes and evolving discovery trends.
- Partner with Product, Marketing, Design, Learning, and Engineering teams.
- Advocate for content-first thinking throughout the organization.
- Align content investments with acquisition, engagement, and retention goals.
- Own content performance reporting across traffic, engagement, conversions, rankings, and AI discovery visibility.
- Establish measurement frameworks that connect content impact to business outcomes.
- Continuously optimize content portfolios based on audience behavior and performance insights.
Requirements:
- 6–9 years of experience in content strategy, organic growth, SEO, or search-driven content marketing with a track record of driving measurable business impact.
- Proven success developing scalable content strategies that increase organic visibility, engagement, and acquisition.
- Strong expertise in content strategy, audience insights, search intent, topic clustering, and editorial planning.
- Working knowledge of SEO best practices and tools such as Google Search Console, Ahrefs, Semrush, and GA4.
- Experience optimizing content for AI-powered discovery, including Answer Engine Optimization (AEO) and emerging search experiences.
- Strong analytical skills with the ability to translate performance data into actionable content strategies.
- Excellent communication skills and experience collaborating across Product, Marketing, Design, Engineering, and subject matter experts.
- Comfortable balancing strategic thinking with hands-on execution in a fast-paced, high-growth environment.
Benefits:
- Comprehensive health coverage including medical, dental, and vision.
- 401(k) to support your long-term financial goals.
- Company-paid life insurance and disability coverage.
- Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
- Flexible PTO and sick time that we actually encourage you to use.
- Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
- A supportive, collaborative team working on products that make a meaningful impact for families.
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