Content Marketing Strategist
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Job Description
Content Marketing Strategist directing content marketing strategy and execution for clients at TrendyMinds. Collaborating with teams to deliver measurable results and effective content programs.
Responsibilities:
- Develop and own client content marketing strategy
- Oversee content execution across formats
- Track performance and optimize programs
- Integrate content across channels
- Collaborate across teams to support client success
- Leverage AI and emerging technologies thoughtfully
Requirements:
- 5+ years of experience in content marketing, content strategy, editorial, or a related field
- Demonstrated experience developing and managing content programs that drive measurable business results
- Strong writing, editing, and storytelling skills with the ability to adapt voice and messaging across clients, industries, and formats
- Experience creating or overseeing content across formats including web, long-form, social, email, video scripts, and thought leadership
- Ability to translate business objectives into editorial strategy with clear content pillars, distribution plans, and KPIs
- Strong analytical skills and comfort using data to evaluate content performance and inform strategic decisions
- Familiarity with SEO/AEO principles and how content integrates with broader digital marketing channels
- Experience working in an agency environment and managing multiple client brands simultaneously
- Strong interpersonal and communication skills with the ability to present strategy confidently to clients and collaborate across teams
- Healthcare and/or regulated industry experience is a plus
- Familiarity with AI-powered content and research tools is a plus
- A strategic mindset, intellectual curiosity, and genuine passion for content as a growth channel
Benefits:
- 30 paid days off
- 401(k) matching
- We cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents
- New equipment for work
- Philanthropy committee and donation matching system
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