Creative Director, Paid Social
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Job Description
Creative Director overseeing Paid Social for Forbes Advisor's Health vertical. Responsible for end-to-end creative processes and team leadership in a performance-driven environment.
Responsibilities:
- Own end-to-end creative for the Health vertical: concept, copy, direction, post, and the operating system(s) that produces it.
- Lead the Health creative pod (Creative Leads, editors, producers).
- Hire, develop, and raise the bar across the team.
- Partner with the VP Creative on org design as the team grows.
- Concept new storytelling angles and write or supervise scripts from blank page to final cut across paid social and native video.
- Stay hands-on for hero or category-defining work.
- Produce across the full range of content modes the vertical demands: remote UGC, in-studio and on-location shoots, and AI-generated content.
- Match production mode to pipeline needs.
- Direct documentary-style, on-camera interviews with doctors, telehealth providers, patients, and UGC creators.
- Coach others on the team to direct interviews to the same bar.
- Collaborate with editors from pre-production through delivery.
- Own the cut on hero work, supervise the rest.
- Analyze performance data and use it to drive incremental and step-change creative optimizations that scale.
- Work fluently inside compliance rails (FDA-style health claims, regulated category guardrails, partner overlays).
- Keep persuasion and compliance aligned rather than in tension.
- Provide regular updates on creative performance, hiring, and craft initiatives to the Creative leadership team and to Health vertical stakeholders.
- Available to travel to locations to film, gather footage, and conduct interviews.
Requirements:
- 10+ years of direct-response creative experience in performance-driven environments (supplements, health, telehealth or comparable), with at least 3 years in a creative management role.
- Demonstrated experience leading and growing a creative team of 5+ individual contributors across writing, directing, and post.
- Portfolio of video ads with clear performance attribution.
- Mastery of direct-response narrative architecture: hook, problem, mechanism, proof, transition, offer, and CTA.
- Working command of the modern direct-response canon.
- AI-augmented creative fluency.
- Regular use of AI tools across ideation, scripting, and post.
- Production fluency across multiple content modes: remote UGC at volume, in-person studio and location shoots, and AI-generated or AI-assisted content.
- Strong on-set craft.
- Editorial voice fluency.
- Demonstrated speed and volume in performance marketing environments.
- Comfort working inside compliance rails (FDA-style health claims, regulated health category language, partner brand guardrails).
- Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, Brand, and Legal.
- Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
- Excellent communication and organizational skills.
Benefits:
- Equal employment opportunities
- Prohibits discrimination and harassment of any type
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