Creative Director
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Job Description
Creative Director shaping brand and storytelling for a leading healthcare technology company. Collaborating with executive leadership and managing comprehensive creative strategies across various channels.
Responsibilities:
- Leads creative strategy and completes tactical execution across internal and external assets spanning brand, digital, content, campaigns, web, social, video, and communications
- Defines and upholds the creative standard across all channels and touchpoints
- Drives the evolution of the brand’s visual identity, storytelling, tone, and point of view
- Provides clear, actionable creative direction and feedback that strengthens work across disciplines elevating both craft and creative thinking
- Oversees campaign creative from concept through execution, partnering closely with internal stakeholders and external agencies
- Partners with marketing, communications, product, and executive leadership to align creative output with business priorities
- Establishes scalable creative workflows, operational processes, and governance models that improve speed and consistency
- Leads the integration of AI-enabled creative tools and workflows while maintaining strong standards for quality and brand integrity
- Balances innovation with consistency, ensuring the brand continues to evolve while remaining cohesive across channels
- Contributes strategically and tactically as needed to advance priorities and keep work moving
Requirements:
- Advanced knowledge of brand strategy, visual identity systems, and integrated storytelling across digital and offline channels
- Advanced ability to lead concept development and creative execution for campaigns, web, social, video, presentations, and sales enablement assets
- Advanced communication and presentation skills with the ability to articulate creative rationale and influence executives and cross-functional stakeholders
- Advanced understanding of B2B SaaS brand systems, creative operations, workflow management, and scalable content production
- Intermediate to advanced knowledge of AI-enabled creative tools and responsible adoption practices that improve quality, efficiency, and consistency
- Advanced ability to translate ambiguity into clear creative direction, priorities, and measurable outcomes
- Strong portfolio demonstrating brand development, campaign execution, and measurable business impact in a complex organization
- Strong leadership, coaching, and collaboration skills with the ability to build trust and elevate creative quality across teams
- 10 years of progressive experience in creative direction, brand leadership, integrated marketing, or design within a B2B technology or SaaS environment
- Bachelor’s degree in graphic design, visual communications, marketing, advertising, or a related field or equivalent experience
Benefits:
- Physical and Mental Health Benefits
- Choice of Blue Cross Blue Shield Medical, Dental, and Vision Plans
- Telehealthcare – for Medical and Behavioral visits
- Generous PTO with buy/sell options
- 9 Company holidays, a floating day off, and a day off for volunteering
- Employee Assistance Program
- Wellness program - earn insurance discounts or credit towards health-related items
- Financial Health Benefits
- 401K Plan with employer matching contributions
- Company-funded spending/reimbursement accounts to help with out-of-pocket medical expenses
- Bonus and Recognition programs
- Tuition Assistance
- Consultation with financial planner
- Basic Life & AD&D Insurance, Short and Long-Term Disability Insurance provided, and Supplemental Term Life Insurance is available
- Group Discount programs - mobile, technology services, etc., to help you save money
- E-Learning – Comprehensive and current library of e-learning and performance support assets, available on demand and at no cost
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