Creative Strategist, Google Ads
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Job Description
Creative Strategist für Google- und YouTube-Ads einer europäischen D2C-Marketingagentur. Entwicklung, Analyse und Skalierung datenbasierter Creatives für internationale D2C-Brands.
Responsibilities:
- Develop creative strategies to scale D2C brands on YouTube and Demand Gen
- Develop data-driven angles, strong hooks, and clear testing roadmaps for national and international D2C brands
- Own the creative strategy and concept development for in-house shoots, from the initial idea through the production narrative
- Analyze hook rate, hold rate, CTR, and ROAS for each asset
- Scale successful creatives and consistently phase out underperforming assets
- Translate strategy into clear briefs, serving as the link between the Performance and Creative teams
- Lead client calls and communicate learnings in a clear, accessible way
- Use AI-powered creative analysis, angle research, and custom AI agents
Requirements:
- Several years of experience as a Creative Strategist
- Experience independently developing creative strategies, ideally in a performance marketing or D2C environment
- Ability to identify why creatives perform—or fail to perform—based on key metrics
- Independent working style, strong prioritization skills, and a sense of ownership
- Ability to manage multiple projects simultaneously
- Understanding of D2C brands and e-commerce businesses
- Confident communication skills and experience leading client calls
- Excellent written and spoken German and English
- Nice to have: Experience with Google Ads
- Nice to have: Experience in media buying, copywriting, or design
- Nice to have: Proficiency with AI tools in a creative context
Benefits:
- 100% remote and self-directed work from anywhere in Europe
- Two workations per year
- Home office equipment, including a MacBook and more
- Collaborative remote environment with Culture Breaks and online bingo nights
- Opportunity to contribute your own ideas and strategies and help shape the agency’s success
- Growth opportunities within an ambitious team of experts
- Regular internal masterclasses and access to external professional development resources
- Urban Sports Club membership
- Corporate discount codes
- Give Card for optimizing net compensation
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