Creative Strategist
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Job Description
Creative Strategist translating Meta and Google ad performance into briefs, testing roadmaps, and UGC scripts. Supporting luxury and premium DTC brands at fully remote MVR Digital.
Responsibilities:
- Read Meta and Google ad performance data daily
- Identify fatigued hooks, attention-holding formats, and saturating audiences
- Translate performance signals into structured creative briefs covering segment, message, hook type, format, reference, and success metric
- Build and prioritize a creative testing roadmap with media buyers
- Form specific, falsifiable creative hypotheses
- Brief designers, video editors, copywriters, and UGC creators
- Manage creative brief execution and oversee external creative partners
- Maintain a tagged creative asset library
- Track UGC and short-form trends across TikTok and Instagram
- Adapt winning formats to client brands and offers before they fatigue
- Iterate on UGC concepts using performance data
- Tighten hooks, test new openers, and provide recutting/pacing direction to editors
- Write natural-sounding 15–30 second UGC-style scripts using hook, problem, proof, and CTA structures
Requirements:
- 3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent)
- Demonstrated experience writing structured creative briefs, not mood boards
- DTC or e-commerce experience strongly preferred
- Luxury or premium brand experience is a differentiator, not a requirement
- Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously
- Strong written communication
- Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads
- Working fluency in Meta Ads Manager and Google Ads reporting
- Comfortable reading hook-rate and hold-rate curves
- Candidates should have recent, hands-on UGC scripting experience
- Familiarity with AI-assisted creative research or tagging tools is nice to have
- Basic working knowledge of Figma, Canva, or Adobe tools is nice to have
Benefits:
- PTO
- Paid holidays
- Flexible Fridays
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