Creative Strategist – Ecommerce Performance Marketing
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Job Description
Direct Response Creative Strategist scaling 4AM Media’s three DTC ecommerce brands. Owning research, funnels, copy, prototypes, creative briefs, and performance testing.
Responsibilities:
- Generate new direct-response angles from research, customer language, competitor work, and pattern recognition
- Write landing pages, funnels, product detail pages, advertorials, video scripts, hooks, headlines, ad copy, email, and SMS
- Research customer reviews, support tickets, surveys, competitor ad libraries, social comments, Reddit, and category trends
- Use AI to synthesize research and increase creative throughput
- Mock up landing pages, funnels, PDPs, quizzes, offer pages, upsells, and post-purchase flows
- Create executable creative briefs covering angles, hooks, proof points, visual direction, calls to action, hypotheses, success criteria, and reference material
- Build offers, funnels, landing pages, and ad creative briefs for new product launches
- Reverse-engineer competitor funnels and translate findings into testable copy and creative briefs
- Partner with media buyers on hypotheses, testing, creative deployment, and next steps
- Monitor contribution margin, nMER, hook rate, hold rate, thumb stop, CTR, CPC, conversion rate, AOV, and new-customer percentage
- Diagnose underperforming creative, document learnings, and ship iterations
- Coordinate with product, supply chain, development, creative, media buying, the CEO, and remote teammates
- Manage multiple concurrent angles, funnels, and tests across three DTC brands
Requirements:
- 5+ years writing direct response copy for DTC ecommerce
- Proven creative performance against $1M+/month in Meta or Google acquisition spend
- Strong fluency in Meta Ads Manager and performance creative metrics including hook rate, hold rate, thumb stop, CTR, CPC, CPM, conversion rate, and AOV
- Demonstrated research process across customer reviews, surveys, support data, competitor ad libraries, Amazon, TikTok Shop, Reddit, and AI-assisted synthesis
- Working understanding of consumer psychology and its application through copy and visuals
- Hands-on ability to prototype landing pages, funnels, PDPs, quizzes, offer pages, and upsells in Claude Design, Figma, Webflow, or similar
- Active use of AI in the creative workflow, with a clear point of view on its strengths and limitations
- Hyper-organized, with systems for tracking concurrent angles, funnels, and tests across three brands
- Self-starter who can build in a startup environment without handholding
- Strong written and verbal communication
- Proactive remote operator who connects with in-office and remote teammates
- Ability to write long-form sales pages, advertorials, video scripts, ad copy, hooks, email, and SMS
- Ability to create functional prototypes with real copy for developers to build from
- Ability to own the full creative strategy, research, prototyping, briefing, and performance loop
Benefits:
- Remote work
- Real growth path into senior creative leadership, expanded brand coverage, or operator roles across the business
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