Creative Lead
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Job Description
Creative Lead developing strategic narratives, campaigns, and guest experiences for Care of Chan’s food-focused event production agency. Translating client goals into memorable, budget-aligned event concepts.
Responsibilities:
- Generate original and compelling overarching narratives and event themes, experiences, and campaigns tailored to client needs and brand identity
- Develop comprehensive creative strategies for events, including messaging, press and audience engagement tactics, and methods to reach client KPIs
- Understand client goals and translate them into actionable event concepts that help reach them and drive ROI
- Ideate all elements of the guest experience, including venue selection, food moments, entertainment, takeaways, and more
- Suggest and recommend thoughtful partners and collaborators
- Research and go on site visits, when needed
- Collaborate with Production to ensure proposals are in line with event budget guardrails
- Stay ahead of industry trends, technologies, and cultural shifts to ensure events are innovative and relevant
- Research current food trends, chefs, and restaurants locally and internationally for proposals
- Create and format decks for internal and client teams, ensuring alignment and consistency across event touchpoints and adherence to company formats, standards, and deadlines
- Incorporate feedback into event proposals as requested
- Handle updating client revisions
- Work in partnership with Creative Lead, production teams, marketing, and sales teams to ensure seamless execution of creative vision within budget guardrails
- Report to the Creative Director
Requirements:
- 2+ years in a brand or creative marketing strategy, or similar role—preferably in events, experiential, or advertising
- Exceptional strategic thinking and problem-solving skills
- Finger on the pulse of cultural trends, especially in fashion, design and experiential
- Understanding of typical client KPIs, such as public relations and social media
- General understanding of market costs/rates for vendors and production elements put forth in proposals
- Strong portfolio showcasing PR and marketing campaigns, event concepts, or brand activations
- Excellent communication, writing and presentation skills
- Ability to manage multiple projects in a fast-paced environment
- Proficiency in creative tools (Keynote/PowerPoint, Google Slides, etc.) is a plus
- Love of food and drink
- Contractors and freelancers preferred/suited for the project-based role
Benefits:
- Project-based contract role
- Remote work
- Opportunities to work on memorable food events and purpose-driven experiences
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